MarTech Product Lead

About

The MarTech Product Lead is responsible for driving technology product management across marketing transformation initiatives. This role leads cross-functional agile teams to deliver high-value digital marketing solutions, aligning business goals with technology execution.

Key Responsibilities

• Lead end-to-end product management for marketing technology platforms (e.g., Adobe Experience Manager, Adobe Campaign, Salesforce Marketing Cloud, Adobe Target).
• Define product vision, roadmap, and backlog; align strategy with execution.
• Collaborate with solution architects for technology solutioning across transformation projects.
• Conduct workshops with business and technology stakeholders to gather and refine requirements.
• Manage and prioritize the agile backlog to ensure timely delivery of high-quality solutions.
• Partner with product, engineering, UX, QA, and business teams to drive the product lifecycle.
• Oversee planning artifacts including timelines, dependencies, milestones, and success metrics.
• Mentor team members and influence cross-functional teams to achieve product goals.
• Drive stakeholder alignment, including engagement with senior leadership.

Skills & Experience

• MBA or equivalent qualification preferred.
• 10+ years of digital project experience, with 4–5+ years in product owner roles.
• Strong knowledge of digital marketing tools (Adobe suite, Salesforce Marketing Cloud).
• Understanding of generative AI and its applications in marketing.
• Proven experience in digital strategy and roadmap development in complex environments.
• Strong analytical, problem-solving, and stakeholder management skills.
• Excellent communication and client-facing abilities.