Performance Media Manager

About

Contributes to the achievement of corporate goals through product, program, market engagement and/or marketing communications strategies. Initiatives may include new products or business partnerships to grow revenue beyond traditional sources as well as identification of market engagement, marketing communications and/or other programs to address market needs in the most cost‑effective manner. Leverages industry experience and expertise to promote enterprise understanding of the key areas in which the company is seeking to create competitive differentiation and establish sustainable competitive advantage in the marketplace.

Responsibilities

• Lead the planning, implementation, and optimization of performance media campaigns across various channels.
• Manage and optimize paid media initiatives across Google marketing channels, including paid search (SEM), PMax, video, and display.
• Develop and execute paid social strategies for various social media platforms, such as Meta and Tik Tok, to enhance brand presence and drive conversions.
• Oversee traditional media campaigns, including linear TV, out‑of‑home, and radio, to ensure an integrated marketing approach.
• Collaborate closely with media agency partners to ensure campaign objectives are met and performance is maximized.
• Utilize strong analytical skills to assess performance data and make proactive, informed recommendations for campaign optimization.
• Work collaboratively with internal stakeholders to align media strategies with broader business objectives and marketing goals.
• Monitor and report on campaign performance, providing insights and recommendations for improvement.
• Stay current with industry trends, emerging technologies, and best practices in paid media marketing.

Requirements

• Bachelor’s degree or advanced degree (where required)
• 3+ years of experience in related field (or, in lieu of degree, 7+ years of experience)
• Experience in paid media with a proven track record of driving successful performance marketing campaigns
• Extensive knowledge of Google marketing channels (SEM, YouTube, DV360) and social media platforms (Meta, Tik Tok, etc.)
• Proven experience in managing traditional media initiatives, including linear TV, out‑of‑home, and radio
• Strong analytical background with the ability to interpret performance data and make data‑driven decisions
• Experience working with media agencies and managing external partners effectively
• Excellent communication and collaboration skills, with the ability to engage stakeholders at all levels
• A results‑focused mindset with a commitment to driving measurable outcomes in marketing initiatives

Bonus Points

• Hands‑on keyboard digital ad execution experience
• Digital ad platform back‑end expertise, including pixel event setup and subsequent audience creation

Benefits

• Opportunity to work at the cutting edge of health care delivery with a team deeply invested in the community
• Work‑life balance, flexibility, and autonomy to deliver great work
• Medical, dental, and vision coverage along with numerous health and wellness programs
• Parental leave and support plus adoption and surrogacy assistance
• Career development programs and tuition reimbursement for continued education
• 401(k) match including an annual company contribution

Salary Range

Blue Cross NC offers a fair and equitable compensation package reflecting market price, with starting salaries typically planned near the middle of the listed range. Compensation decisions consider experience, training, specialized skill sets, licensure, certifications, and other business and organizational needs. The base salary is part of a robust Total Rewards package that includes an annual incentive.