CI
Media Marketing Manager
CivicMinds, Inc
New York · On-site Full-time Lead Today
About the role
Responsibilities
- Manage and mentor a team of one to two cross-functional digital marketing buyers or strategists.
- Lead the planning, execution, and optimization of SEM campaigns (Google Search, Shopping, and YouTube Ads) as well as paid social campaigns (Meta:Facebook/Instagram, TikTok, etc.).
- Oversee integrated digital marketing campaigns across multiple channels (search, social, display, programmatic), ensuring performance aligns with client objectives.
- Proactively dive into platforms to understand the day-to-day details, driving measurable campaign success.
- Develop and maintain strong client relationships, ensuring business goals are met and exceeded.
- Collaborate with internal teams and global teammates, including North America, to align on cross-regional media strategy.
- Analyze SEM and cross-channel campaign performance data, providing actionable insights to improve efficiency and effectiveness.
- Continuously refine and improve internal processes to drive team efficiency and performance.
- Stay current on the latest SEM and digital marketing trends, tools, and best practices.
Requirements
- 2-8 years of hands-on experience running paid campaigns in Google Ads or/and Search ads 360, including Shopping and YouTube.
- Hands-on experience managing paid social campaigns (Meta/Facebook Ads Manager).
- Proven track record with SEM and paid social campaign execution, optimization, and strategy.
- Agency experience is highly preferred.
- Solid background in digital marketing across multiple channels (search, social, display, programmatic).
- Proven experience in a managerial or supervisory role.
- Exceptional client relationship management, communication, and people management skills.
- Strong strategic and analytical thinking with excellent attention to detail.
- Familiarity with digital marketing tools and platforms (Google Ads, Meta Ads Manager, Google Analytics, etc.).
- Bachelor’s degree in marketing, communications, or a related field.
- The candidate should have experience selling consumer goods i.e food, clothing, toiletries, electronics, automobiles, and appliances, etc.
Benefits
- Relocation is provided up to $5K .
Skills
Google AdsGoogle AnalyticsMeta Ads ManagerProgrammaticSearch ads 360YouTube Ads
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