Media Marketing Manager Paid Social na
RALPH LAUREN
About the role
Job Summary – Paid Social Lead (North America)
The Paid Social Lead will own the end‑to‑end strategy, execution, and optimization of large‑scale paid social campaigns across Meta, TikTok, Pinterest, Snapchat, and emerging platforms. Reporting on performance, managing multi‑million‑dollar budgets, and collaborating with Creative, Brand, PR, Organic Social, and Performance Marketing teams are core to the role. The leader will also serve as the primary liaison with media agencies and platform partners, translate data‑driven insights into full‑funnel recommendations, and mentor junior talent. Success hinges on deep expertise in paid social tools (Meta Ads Manager, TikTok Ads, Sprinklr), strong analytical and presentation skills, and the ability to thrive in a fast‑moving, retail/e‑commerce environment.
Requirements
- Proven experience managing large scale campaigns and budgets.
- Experience with Meta Ads Manager, TikTok Ads, Google Analytics, and Sprinklr.
- Advanced proficiency in Microsoft Excel and PowerPoint.
- Strong analytical, communication, leadership, and project management skills.
- Ability to work in a fast paced, dynamic environment and adapt to changing priorities.
Responsibilities
- Develop paid social strategies across Meta, TikTok, Pinterest, Snapchat, and emerging channels.
- Oversee campaign planning, creative briefing, asset delivery, and performance optimization.
- Collaborate with Creative, Brand Marketing, PR, Organic Social, and Performance Marketing teams.
- Manage relationships with media agencies and platform representatives.
- Analyze campaign performance and deliver actionable insights and recommendations.
- Own paid social budget including forecasting, tracking, and reconciliation.
- Guide and mentor junior team members and support their development.
- Monitor platform updates, consumer behavior, and competitive landscape to inform strategy.
Skills
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