Meta Media Buyer & Creative Strategist - Supplement DTC Brand

Company Description

Vysta Paid Media Group is a Google Premier Partner performance marketing agency, specializing exclusively in Google and YouTube advertising at an unparalleled scale. Managing over $200M annually in ad spend across 150+ ecommerce brands, Vysta leverages real-time cross-account pattern recognition to identify and implement winning strategies ahead of industry trends. Committed to data-driven results, Vysta employs advanced testing methods, such as geo holdouts and conversion lift studies, to provide transparent insights into campaign performance. With 45+ team members, the agency has achieved eight-figure growth fueled solely by client referrals and is focused on scaling ecommerce brands with exceptional precision.

Role Description

This is a full-time, remote position for a Meta Media Buyer & Creative Strategist with a focus on scaling supplement direct-to-consumer (DTC) brands. Responsibilities include planning, executing, and optimizing Meta ad campaigns, developing strategic paid media plans, and analyzing performance metrics to drive results. You will collaborate closely with creative teams to develop compelling ad content, identify testing opportunities, and maintain streamlined communication with clients to align with their growth objectives.

Qualifications • Experience in Media Planning and strategic Media Buying with a focus on Meta platforms • Strong Analytical Skills to evaluate ad performance and apply data-driven insights • Proficiency in Media Strategy to design and implement campaigns that meet client goals • Excellent Communication skills for effective client interaction and team collaboration • Demonstrated ability to collaborate with creative teams to deliver impactful ad content • Proven track record in scaling ecommerce brands, preferably in the DTC supplement industry • Familiarity with A/B testing, audience segmentation, and performance marketing metrics • Bachelor's degree in Marketing, Advertising, Business, or a related field is a plus