MICROSOFT DYNAMICS TECHNICAL ARCHITECT- MARKETING

About

We are seeking a seasoned Technical Architect to lead the end to end architecture, design, and technical delivery of Dynamics 365 Marketing (Customer Insights Data). This role ensures scalable, secure, and high performing marketing solutions integrated across CRM, data, and enterprise systems.

Responsibilities

• Own the technical architecture for D365 Marketing, including data models, integrations, and platform governance
• Design scalable customer journey frameworks, real time event triggers, segmentation pipelines, and personalization models
• Lead technical solutioning across Dataverse, Power Platform, Customer Insights Data, and external systems (CRM Platforms, ERP Platforms, Data Warehouse, Data Lakes)
• Define integration patterns (APIs, connectors, event based architecture) with CRM, ERP, websites, and MarTech tools
• Ensure compliance with security, privacy, and regulatory requirements (GDPR, CAN SPAM, HIPAA, etc.)
• Oversee technical delivery, code reviews, performance tuning, and environment management
• Guide BA, functional, and development teams with best practices and architectural standards
• Stay ahead of Microsoft roadmap updates and recommend platform enhancements

Required Skills & Experience

• Deep technical expertise in Dynamics 365 Marketing / Customer Insights Data
• Strong knowledge of Dataverse, Power Platform, Azure services (Functions, Service Bus, Logic Apps), and integration frameworks
• Configure and manage Dynamics 365 Customer Insights Data
• Design and implement unified customer profiles
• Configure identity resolution and data matching rules
• Create and maintain customer segments
• Define and configure measures, KPIs, and calculated attributes
• Support advanced customer analytics and behavioral insights
• Ensure data quality, deduplication, and data standardization
• Manage data refresh schedules and performance optimization
• Experience designing scalable marketing architectures, real time journeys, and data driven personalization
• Hands on experience with APIs, event driven systems, identity management, and security models
• Proven ability to lead technical teams and collaborate with marketing, sales, and IT stakeholders

Preferred Qualifications

• Experience in large enterprise or regulated industries
• Knowledge of D365 Sales, Customer Insights Data, and Azure DevOps
• Microsoft certifications in Dynamics 365, Azure