Marketing Manager

About

Our client, a PR consultancy in Kimberley, Northern Cape, is looking for a Marketing Manager to manage reputation and media relations for their clients. Duties include writing press releases, pitching stories to journalists, organising press conferences, monitoring media coverage, and preparing media reports. Established media contacts are ideal.

Responsibilities

• Create high-quality content for various marketing channels including blog posts, social media updates, newsletters, press releases, and video scripts.
• Manage the marketing budget effectively, tracking expenditure and ensuring return on marketing investment is measured and maximised.
• Manage brand identity and ensure consistency of messaging, visual presentation, and tone of voice across all communication materials.
• Build and maintain relationships with media, influencers, and industry partners to increase brand exposure and credibility.
• Plan and execute events including product launches, trade shows, conferences, and experiential marketing activations.
• Collaborate with sales, product development, and internal teams to ensure alignment between marketing activities and business objectives.

Requirements

• Creativity and a passion for storytelling with ability to generate fresh ideas and innovative approaches to marketing challenges.
• A minimum of two to four years of marketing experience, either agency-side or client-side, with a proven track record of campaign success.
• For management roles, experience leading a team and managing external agencies, freelancers, and marketing budgets.
• A degree or diploma in marketing, communications, public relations, or a related field from a recognised tertiary institution.
• Analytical mindset with experience in interpreting marketing data, identifying trends, and making data-driven recommendations.
• Proficiency in marketing and analytics tools such as Google Analytics, Meta Business Suite, Mailchimp, and Canva or Adobe Creative Suite.

Qualifications

• Bachelor of Arts in Public Relations or Journalism