Social Media Manager

A fast-growing e-commerce company in Bellville, Western Cape requires a Social Media Manager to own the social media presence. You will develop a content calendar, create engaging posts and stories, respond to comments, build an online community, and track social media metrics. A creative flair and excellent copywriting skills are essential.

Responsibilities

• Build and maintain relationships with media, influencers, and industry partners to increase brand exposure and credibility.
• Manage the company's digital marketing channels including websites, social media platforms, email marketing, and paid digital advertising.
• Develop and implement comprehensive marketing strategies and campaigns aligned with business objectives and target audience insights.
• Manage brand identity and ensure consistency of messaging, visual presentation, and tone of voice across all communication materials.
• Monitor, analyse, and report on marketing campaign performance using tools like Google Analytics, providing actionable optimisation recommendations.
• Manage the marketing budget effectively, tracking expenditure and ensuring return on marketing investment is measured and maximised.
• Collaborate with sales, product development, and internal teams to ensure alignment between marketing activities and business objectives.

Requirements

• Proficiency in marketing and analytics tools such as Google Analytics, Meta Business Suite, Mailchimp, and Canva or Adobe Creative Suite.
• Excellent copywriting and communication skills with the ability to create persuasive and engaging content for diverse audiences.
• Strong project management skills with ability to manage multiple campaigns and deadlines simultaneously under pressure.
• A degree or diploma in marketing, communications, public relations, or a related field from a recognised tertiary institution.
• Analytical mindset with experience in interpreting marketing data, identifying trends, and making data-driven recommendations.
• For management roles, experience leading a team and managing external agencies, freelancers, and marketing budgets.

Qualifications

Diploma in Digital Marketing or Communications