Omnichannel Marketing Manager (Commerce Focus)

Role Overview

The Omnichannel Marketing Manager will play a critical, hands-on role supporting a fast-growing, high-energy nutrition brand within a global CPG organization. This role owns end-to-end execution of omnichannel commerce marketing activations across retail media, eCommerce content, and shopper marketing.

This position is ideal for a strong executor with CPG experience who is comfortable operating without agency support in the near term. You will partner closely with brand, sales, and cross-functional teams to bring differentiated, performance-driven activations to life across key retailer ecosystems.

Key Responsibilities

• Own end-to-end execution of omnichannel commerce campaigns across major retailer.com environments, including retail media, onsite placements, and supporting content
• Launch, manage, and optimize retail media and search campaigns across key platforms (e.g., Amazon Ads, Walmart Connect, Roundel, KPM, Instacart)
• Develop and activate commerce-ready content (PDP optimization, enhanced brand content, A+, display assets) aligned to retailer best practices and brand guidelines
• Manage digital shelf health using tools such as Salsify and CommerceIQ to ensure accuracy, completeness, and conversion readiness
• Support seasonal campaigns, innovation launches, and key retail moments, ensuring content and media readiness across priority retailers
• Translate brand objectives and shopper insights into targeted activation strategies that drive conversion, ROAS, and basket growth
• Execute campaign setup, trafficking, QA, in-flight optimizations, and performance monitoring directly within retailer platforms
• Partner closely with brand marketing, sales, legal, and analytics teams to ensure alignment, timelines, and flawless execution
• Monitor performance, competitive activity, and digital shelf trends; deliver actionable insights and optimization recommendations
• Contribute to test-and-learn initiatives and help build a repository of best practices to elevate omnichannel commerce execution standards

Required Experience & Qualifications

• Bachelor’s degree required
• 3–5 years of experience in omnichannel marketing, eCommerce, digital media, or shopper marketing, preferably within CPG
• Proven hands-on experience launching and managing campaigns directly within retail media and eCommerce platforms
• Strong working knowledge of Amazon Advertising, Walmart Connect, Roundel, KPM, Instacart, and retailer onsite media
• Experience developing, managing, and optimizing eCommerce content across major retailer ecosystems
• Familiarity with content PIM and digital shelf tools such as Salsify, Syndigo, and CommerceIQ
• Performance-driven mindset with a strong focus on ROAS, conversion, and efficiency
• Highly organized self-starter comfortable operating in ambiguity and fast-paced environments
• Strong storytelling and communication skills with the ability to influence cross-functional partners
• Passion for commerce marketing, retail media, and driving measurable business impact