On-Premise Sales Manager, Ontario

About Andrew Peller Limited

At Andrew Peller Limited (APL), our mission is to be Canada’s #1 branded wine and craft beverage company by delivering the perfect brand experience for every lifestyle and occasion. Through our commitment to excellence, honouring our roots, owning it, fostering belonging and driving to succeed, we inspire teammates to be extraordinary every day.

We are one of Canada's largest and oldest wine companies with a rich heritage in quality winemaking. We produce some of Canada's most recognized brands and offer our teammates a challenging and rewarding employment experience.

The On-Premise Sales Manager, Ontario is responsible for executing sales and marketing objectives while leading and developing a team of four On-Premise Territory Managers across Ontario. It requires strong collaboration, coaching, and strategic planning capabilities, along with analytical, interpersonal, and administrative skills. The position involves building best-in-class relationships with key customers, driving revenue through increased distribution and new account acquisition while protecting the existing business, and managing revenue mix, trade spend, and promotional budgets to achieve margin and EBITA targets. Additionally, the role contributes to and implements the broader On-Premise strategy, balancing in-office and in-field responsibilities within a fast-paced environment.

What This Teammate Will Be Responsible For

FINANCIAL & FORECAST ACCOUNTABILITY:

• Accountable for Ontario On-Premise P&L
• Strong focus on driving topline revenue growth, market share and EBITDA targets
• Closely manage revenue mix, trade spend, LTO, promo, etc. to deliver margin & EBITA targets
• Collaborate with finance and revenue management
• Monitor competitive price activity and identify opportunities
• Work with demand planning to accurately forecast in revenue and volume across all product segments, by sku, by month

Sales Deliverables

• Strong focus on driving topline revenue growth, market share and EBITDA objectives
• Work closely with National On-Premise Director, Key Account Managers and Provincial Managers across Canada
• Collaborate with cross-functional selling team: trade and brand marketing, demand planners, order management, finance, revenue management and Estate wine group
• Coverage optimization: Ensure sales deployment and frequency is maximized for greatest sales potential
• Leverage CRM for informed business development, competitive analysis and KPI tracking
• Analyze sales data to identify trends, risk factors, performance drivers and actionable insights
• Build and manage target account hunt lists to drive market share and topline revenue opportunities
• Develop key relationships with opinion leaders and decision makers to establish APL presence and meet sales targets
• Work with Key Account team to ensure seamless execution with key account partners
• Achieve best in class trade results as measured by Coverage and in trade objectives (BTG, BTB and Features) in targeted on premise accounts
• Identify portfolio opportunities in-line with APL’s On-Premise strategy and support commercialization
• Research, develop, measure and communicate key performance indicators against business plan for the Ontario On-Premise sales channel
• Spearhead the development, execution, and post analysis of innovative trade marketing programs including distribution drives, BTG features, promotions and product launches
• Monitor, communicate and recommend solutions regarding competitor activities and developments

People Leadership

• Lead and develop a team of 4 On-Premise Territory Managers
• Embody APL’s values and lead with integrity, ownership and accountability
• Recruit, train and develop new people if vacancies occur
• Establish and communicate clear goals and priorities. Provide the necessary coaching and support of their goals
• Work in-field with team to coach, support customer relationships, and develop leads
• Performance evaluation and salary recommendation of direct reports
• Lead weekly conference calls and quarterly sales meetings to align on execution of key programs and priorities
• Support development plans for all direct reports

The Skills, Experience And Knowledge This Teammate Will Bring

• University or College degree
• Minimum 5-7 years On Premise/Licensee experience required, 2 years in a leadership role
• Proven leadership, strong selling skills, teamwork, strong work ethic and exceptional communication skills
• WSET Level 2 or equivalent certification, WSET Level 3 or higher is an asset
• Software: Word, Powerpoint, Excel, Outlook, CRM platforms; Cognos knowledge an asset
• Ability to travel

This is a hybrid role that spans work in the Oakville sales office, from home, and in the field alongside team members and customers. The position involves frequent communication with both internal stakeholders and external clients, along with the responsible handling of confidential and sensitive information. Flexibility is important, as the role may require work outside of standard business hours and includes travel as needed.

We are conducting an internal and external search simultaneously. We wish to thank all applicants for their interest; only those applicants selected for an interview will be contacted.

Accommodation

Andrew Peller Limited is committed to meeting the needs of persons with temporary and/or permanent disabilities in a way that allows them to maintain their dignity and independence. We are happy to discuss any need for accommodation in the workplace and will make an effort to meet those needs in a timely manner by preventing and removing barriers to accessibility in the areas of information, communications, and employment. If you require an accommodation to apply or interview for a position, please email people.culture@andrewpeller.com

Equal Opportunity Employment

At Andrew Peller Limited, we are committed to creating and celebrating a culture of Diversity, Equity, Inclusion and Belonging. We are an equal opportunity employer committed to ensuring every person has a right to equal treatment with respect to employment without discrimination or harassment because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability.

This role is being posted to fill an existing vacancy.