Online Engagement Lead

About

As a Digital Marketing Manager at Shiv Nadar School, your role will involve managing the digital marketing segment to drive awareness and interest in the school's offerings. Your responsibilities will include:

Responsibilities

• Planning, executing, and optimizing paid campaigns across platforms like Google Ads, Meta, and LinkedIn to drive qualified traffic and conversions.

• Monitoring performance metrics such as CPC, CPA, and ROAS, running A/B tests, and refining targeting, creatives, and budgets for efficiency.

• Collaborating with content and design teams to develop compelling ad creatives aligned with campaign goals and brand guidelines.

• Designing and executing digital marketing campaigns using channels like social media, email marketing, content marketing, and PPC to reach target audiences.

• Monitoring and analyzing campaign performance to make data‑driven adjustments for maximizing impact and ROI.

• Implementing SEO strategies to enhance the school's online presence and search engine rankings through keyword research and optimized website content.

• Mapping and analyzing the customer journey to enhance the prospective parent and student experience.

• Developing personalized marketing tactics for diverse audience segments and implementing feedback mechanisms for continuous improvement.

• Conducting market research to understand trends, competitor offerings, and customer needs in the education sector.

• Planning and executing successful launches of new educational programs and initiatives.

• Leading cross‑functional projects with academic, admissions, design, and other teams to ensure successful execution of marketing strategies.

• Setting KPIs, measuring performance, and preparing reports on marketing outcomes for continuous improvement.

• Managing and maintaining the company website to ensure smooth functionality, performance, and regular updates.

• Demonstrating understanding of technical and non‑technical aspects of website management and monitoring website content for accuracy and alignment with brand standards.

Prerequisites

• Proven working experience in digital marketing.
• Demonstrable experience in leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Creativity in identifying target audiences and devising engaging digital campaigns.
• Experience in optimizing landing pages and user funnels, conducting A/B and multivariate experiments.
• Knowledge of ad serving tools, setting up Google Adwords campaigns, HTML, CSS, and JavaScript development.
• Strong analytical skills and data‑driven thinking.

Additional Information

As a Digital Marketing Manager at Shiv Nadar School, your role will involve managing the digital marketing segment to drive awareness and interest in the school's offerings. Your responsibilities will include:

Additional Responsibilities

• Planning, executing, and optimizing paid campaigns across platforms like Google Ads, Meta, and LinkedIn to drive qualified traffic and conversions.

• Monitoring performance metrics such as CPC, CPA, and ROAS, running A/B tests, and refining targeting, creatives, and budgets for efficiency.

• Collaborating with content and design teams to develop compelling ad creatives aligned with campaign goals and brand guidelines.

• Designing and executing digital marketing campaigns using channels like social media, email marketing, content marketing, and PPC to reach target audiences.

• Monitoring and analyzing campaign performance to make data‑driven adjustments for maximizing impact and ROI.

• Implementing SEO strategies to enhance the school's online presence and search engine rankings through keyword research and optimized website content.

• Mapping and analyzing the customer journey to enhance the prospective parent and student experience.

• Developing personalized marketing tactics for diverse audience segments and implementing feedback mechanisms for continuous improvement.

• Conducting market research to understand trends, competitor offerings, and customer needs in the education sector.

• Planning and executing successful launches of new educational programs and initiatives.

• Leading cross‑functional projects with academic, admissions, design, and other teams to ensure successful execution of marketing strategies.

• Setting KPIs, measuring performance, and preparing reports on marketing outcomes for continuous improvement.

• Managing and maintaining the company website to ensure smooth functionality, performance, and regular updates.

• Demonstrating understanding of technical and non‑technical aspects of website management and monitoring website content for accuracy and alignment with brand standards.

Additional Prerequisites

• Proven working experience in digital marketing.
• Demonstrable experience in leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Creativity in identifying target audiences and devising engaging digital campaigns.
• Experience in optimizing landing pages and user funnels, conducting A/B and multivariate experiments.
• Knowledge of ad serving tools, setting up Google Adwords campaigns, HTML, CSS, and JavaScript development.
• Strong analytical skills and data‑driven thinking.
• Experience in op