Online- und Social-Media-Manager (m/w/d)

About

The Klassik Stiftung Weimar is a non-profit foundation under public law and one of Germany's outstanding cultural institutions. The foundation's collections and areas of work focus on Weimar Classicism, its impact on 19th-century art and culture, and the Modern era with Friedrich Nietzsche and the Bauhaus. The collections are managed in the Herzogin Anna Amalia Library, the Goethe and Schiller Archives, the museums, and the historic buildings and gardens.

Position

In the Staff Unit for Communication, Public Relations, and Marketing, within the Foundation Marketing Team, the following position is to be filled for a fixed term of two years, starting July 15, 2026:

Online and Social Media Manager (m/f/d) Ref. No. 13/2026 E 11 TV-L

Your Responsibilities

• Contributing to the strategic development of all digital marketing channels in close coordination with the team lead and deriving concrete measures.
• Independent operational management and continuous optimization of central channels such as website, newsletter, social media, and app (Weimar+) from a marketing perspective.
• Ensuring the smooth operation of the internet presence with a focus on user guidance, accessibility, technical interfaces, and content quality.
• Assisting in the setup and launch of a new digital visitor portal, including content maintenance, accompanying commissioning, and comprehensive quality assurance.
• Ensuring the timeliness, consistency, and quality of visitor-relevant information on all relevant platforms (e.g., website, portals, external directories).
• Conception, planning, and implementation of cross-channel digital marketing campaigns and formats, as well as steering targeted audience outreach.
• Development and implementation of newsletter marketing measures, including editorial planning, dispatch control, performance analysis, and expansion of distribution lists and lead generation.
• Planning, implementation, and evaluation of social media and search engine marketing measures (SEO/SEA/GEO), including monitoring, reporting, data-based optimization, as well as coordination of external service providers and training of internal editors.

Requirements

• Completed university degree in communication, marketing, media, cultural management, or a comparable qualification, as well as relevant professional experience in digital marketing.
• Experience in managing and developing digital offerings, as well as confident use of content management systems (e.g., Typo3, Django) and common marketing tools (e.g., web analytics, newsletter tools, social media management).
• Knowledge of search engine marketing, including Generative Engine Optimization, as well as in the analysis, evaluation, and interpretation of relevant digital key figures.
• Very good technical understanding, high willingness to learn, and experience in contributing to projects such as website relaunches or campaign implementations.
• Creativity, a strong sense for design and audience-oriented content preparation, as well as a structured, independent, and strategic way of working.
• Strong communication skills, teamwork ability, and confident demeanor in exchanges with internal and external partners, combined with a high affinity for culture and very good German and good English language skills.

We Offer

• A diverse and interesting role in a collegial, dedicated team.
• A family-friendly and attractive working environment with modern IT equipment (company laptop, headset, etc.), flexible working hours, and the possibility of mobile work.
• Attractive additional benefits such as capital-forming benefits and company pension scheme (VBL).
• Opportunities for professional and personal development.
• A centrally located workplace in the heart of the UNESCO World Heritage site Classical Weimar and Bauhaus Weimar.
• Free admission to all foundation museums.

The foundation ensures equal opportunities for women and men in accordance with the Thuringian Equal Opportunities Act. Qualified severely disabled persons will be given preferential consideration in accordance with the Social Code Book IX.