Operations & Media Coordinator - Ice Hockey School

About the Role

We are seeking a high-energy, organized, and hockey-savvy professional to grow our team on and off the ice. In this hybrid role, you will be the engine behind our school’s sales growth, the steady hand ensuring our daily operations run flawlessly, and the creative eye capturing our training for social medias.

Key Responsibilities

Business Development & Operations

• Sales & Enrolment Drive: Actively manage inbound leads, perform outbound sales outreach, and drive enrolment for seasonal camps, small groups, and private lessons.
• Inbox & Client Relations: Act as the primary point of contact for parents and goalies; monitor the main inbox daily to resolve inquiries and ensure high client satisfaction.
• Scheduling & Logistics: Coordinate staff scheduling, equipment prep, and rink logistics to ensure the ice is ready for players.
• Marketing Material Creation: Design eye-catching promotional materials (via Canva or similar) and execute email marketing campaigns to promote upcoming programs.
• Partnership & Event Management: Build strategic relationships with local minor hockey associations (GTHL, OMHA, Alliance) and design high-impact promotional events.

On-Ice Media & Tech Support

• Dynamic Content Capture: Step onto the ice during sessions to capture high-quality, engaging video and photos of goalie drills, coach feedback, and camp highlights.
• Social Media Publishing: Edit raw footage into high-performing Reels, TikToks, and Stories that reflect Dahan Goaltending’s premium standard.
• Video Review Setup: Assist coaches with setting up on-ice iPad stations for real-time video breakdown and player feedback.

Qualifications

• Education: Post-secondary degree or diploma in Sport Management, Business Administration, Marketing, or a related field.
• Experience: Played youth hockey, preferably as a goalie and 2 years of experience in sales, customer service, or program coordination.
• Hockey/Goalie Knowledge: An intimate understanding of the hockey industry, including player pathways and minor hockey structures in Canada.
• On-Ice Confidence: Must be a proficient, comfortable skater capable of moving around the ice.
• Tech-Savvy: Experience with basic video editing (CapCut/InShot), social media platforms, and CRM/Email tools.
• Certifications: Valid driver’s license, access to a vehicle, and a clean Vulnerable Sector Check.