Organic Search (SEO) Assistant Marketing Manager

Role Overview

As an Organic Search (SEO) Assistant Marketing Manager at Fidelity International, your role involves developing, implementing, and refining the Organic Search (SEO) activity to maximize exposure for specific product terms during GPS campaign periods. You will lead a continual program of off‑site, on‑site, and technical SEO improvements to increase organic search visibility and visits to the site aligned with business goals. Additionally, you will support the Search Marketing Manager in defining an integrated search strategy encompassing both SEO and Paid Search (PPC).

Key Responsibilities

• Assist in the development and implementation of the Search strategy and rolling SEO plan to generate and cultivate prospect demand for new prospect acquisition.
• Drive SEO performance by staying updated on industry trends, algorithm changes, competitor tactics, and channel best practices, sharing insights with business teams.
• Prioritize and manage an ongoing roadmap of SEO activity to optimize visibility, efficiencies, and conversion rates.
• Collaborate with the PPC Assistant Manager to develop an integrated Search approach and work closely with core stakeholders across Marketing and the broader business.
• Conduct regular detailed keyword research, analyze competitor strategies, and integrate findings into the SEO plan.
• Monitor and report on SEO performance, making data‑driven recommendations for improvement.

Qualifications Required

• Proven SEO experience managing large B2C websites with technical SEO knowledge.
• Proficiency in using analytics/SEO tools and developing reporting.
• Excellent written and verbal communication skills.
• Strong organizational skills with attention to detail and ability to manage multiple projects simultaneously.
• Passion for personal development and staying up to date with industry trends and best practices.
• Experience working within Financial Services and understanding of UK FCA compliance requirements would be an advantage.

Additional Details

With a global presence in over 25 locations, Fidelity International is committed to providing investment services and retirement expertise to various clients. The Customer Growth and Retention Marketing Team at FIL plays a crucial role in accelerating revenue generated from prospects, investors, and members by attracting new prospects and retaining customers. Joining the team means being part of an exciting vision to help customers build better financial futures and feel engaged with their investments. Fidelity International values your well‑being, supports your development, and offers a comprehensive benefits package to keep you motivated and happy.