Paid Ads Manager – Google / Meta / TikTok

Job Purpose

To plan, execute, and optimise paid advertising campaigns across Google, TikTok, and Meta platforms to drive measurable growth in leads, sales, and brand awareness. Strong knowledge in this field is required.

Key Duties & Responsibilities

• Develop and implement paid media strategies across Google Search, YouTube, Performance Max, Meta Ads, and TikTok Ads.
• Manage end-to-end campaign setup including targeting, bidding, budget allocation, and A/B testing.
• Collaborate with creative team to brief and iterate on ad concepts, copy, and video/static assets.
• Monitor daily performance and optimise campaigns against KPIs such as CPA, ROAS, CTR, and conversion rate.
• Set up and maintain tracking via pixels, Conversions API, UTM parameters, and GA4.
• Compile weekly and monthly performance reports with insights and recommendations.
• Work with web team to test and improve landing pages for better conversion rates.
• Stay updated on platform changes, new features, and best practices.

Requirements

• 3+ years’ hands-on experience managing Google Ads, Meta Ads, and TikTok Ads accounts.
• Proven track record of managing campaigns to revenue/lead targets.
• Proficient in Google Ads, Meta Ads Manager, TikTok Ads Manager, GA4, Google Tag Manager, and Looker Studio.
• Strong analytical skills with advanced Excel/Google Sheets ability.
• Understanding of direct-response copywriting and performance creative principles.
• Excellent attention to detail and ability to manage multiple campaigns simultaneously.

Qualifications & Skills

• Google Ads and Meta - Tik Tok to your advantage
• Experience in e-commerce or lead generation environments preferred.
• Ability to work independently and meet deadlines in a fast-paced environment.
• Strong written and verbal communication skills.

Remuneration

• Market-related salary based on experience.
• Opportunities for performance bonuses and professional development.

To Apply

Submit your CV and a brief summary of 2–3 campaigns you’ve managed, including objectives, budget, and results achieved.