Paid Digital Media Specialist

About

We're looking for a hands-on Paid Digital Media Specialist to join our growing team at Collab. This is not a reporting-only role. You'll be responsible for building, buying, and optimising campaigns across various platforms — with a clear focus on driving real business results (leads, CPL, and quality). You'll work on high-volume, performance-driven accounts where your decisions directly impact sales outcomes.

What You'll Do

• Set up and manage campaigns across platforms, like:
  • Google Ads (Search, Dem Gen, PMax, etc.)
  • Meta (Facebook & Instagram)
• Optimise campaigns daily to improve:
  • Cost per lead (CPL)
  • Lead quality
  • Conversion rates
• Run structured A/B tests (creative, audiences, landing pages)
• Work closely with the creative team to develop compelling ad copy, visuals, and other creative assets that align with campaign objectives
• Monitor and adjust budgets based on performance
• Analyse performance and extract clear, actionable insights
• Work closely with strategy and client teams to improve results

What We're Looking For

• Bachelor's degree in marketing or equivalent
• 2–5 years of experience in paid media (agency experience preferred)
• Proven track record in managing lead generation campaigns
• Strong working knowledge of Google Ads and Meta Ads Manager
• Experience with conversion tracking (GTM, GA4, Meta CAPI)
• Experience with social media platforms like TikTok, Microsoft Ads, Twitter, and LinkedIn
• Campaign structure and optimisation best practices
• Comfortable working in a fast-paced, performance-driven environment

Bonus Points

• Experience in automotive or high-volume lead gen industries
• Understanding of lead quality vs volume dynamics
• Ability to interpret data and communicate insights clearly

What You'll Get

• Hybrid working setup (Milnerton-based office)
• Exposure to major national brands and campaigns
• Real growth opportunity in a scaling agency
• A team that values performance, ownership, and smart thinking

How to Apply

Send your CV and a short note on campaigns you've personally managed and results achieved to the contact address provided.