Paid Marketing Lead

Role Overview: You will be responsible for developing brand and positioning strategy for a B2B logistics SaaS platform targeting manufacturing CXOs. Your role will involve creating a content engine including case studies, thought leadership content, battle cards, and sales enablement collateral. Additionally, you will lead demand generation efforts through SEO, LinkedIn ABM, SEM, content marketing, email campaigns, events, and roundtables. Managing website strategy and design, marketing analytics, attribution, agency relationships, and sales enablement tools will also be part of your responsibilities.

Key Responsibilities: - Develop brand and positioning strategy for a B2B logistics SaaS platform targeting manufacturing CXOs - Create and manage a content engine including case studies, thought leadership content, battle cards, and sales enablement collateral - Lead demand generation efforts through SEO, LinkedIn ABM, SEM, content marketing, email campaigns, events, and roundtables - Oversee website strategy and design - Manage marketing analytics and attribution - Coordinate with agencies for SEO, digital marketing, email marketing, etc - Create sales enablement tools such as battle cards, one-pagers, ROI calculators, and competitive intelligence

Qualifications Required: - 5-8 years of experience in B2B SaaS or enterprise tech marketing - Proven track record of building a marketing function from scratch in a scaled company - Ability to craft compelling content including case studies, email sequences, and LinkedIn posts - Deep understanding of demand generation strategies including SEO, LinkedIn Ads, ABM, content marketing, and events - Proficiency in analytics, attribution modeling, and CRM systems (specifically Zoho) - Experience in marketing to manufacturing, logistics, supply chain, or similar B2B verticals is advantageous

Company Details: RoaDo is a SaaS platform focused on digitally transforming supply chains, offering real-time visibility, end-to-end freight management, and order-to-payment services. The product has gained recognition for its excellence over the past 8 years and has been adopted by renowned names in Indian manufacturing. Built in India but designed for global applicability, RoaDo prides itself on providing innovative solutions for the logistics industry. The company values a culture free of politics and posturing, where every team member takes ownership and contributes to building solutions. If you are someone who prefers a dynamic and hands-on work environment over bureaucratic structures, RoaDo may be the perfect fit for you. Role Overview: You will be responsible for developing brand and positioning strategy for a B2B logistics SaaS platform targeting manufacturing CXOs. Your role will involve creating a content engine including case studies, thought leadership content, battle cards, and sales enablement collateral. Additionally, you will lead demand generation efforts through SEO, LinkedIn ABM, SEM, content marketing, email campaigns, events, and roundtables. Managing website strategy and design, marketing analytics, attribution, agency relationships, and sales enablement tools will also be part of your responsibilities.

Key Responsibilities: - Develop brand and positioning strategy for a B2B logistics SaaS platform targeting manufacturing CXOs - Create and manage a content engine including case studies, thought leadership content, battle cards, and sales enablement collateral - Lead demand generation efforts through SEO, LinkedIn ABM, SEM, content marketing, email campaigns, events, and roundtables - Oversee website strategy and design - Manage marketing analytics and attribution - Coordinate with agencies for SEO, digital marketing, email marketing, etc - Create sales enablement tools such as battle cards, one-pagers, ROI calculators, and competitive intelligence

Qualifications Required: - 5-8 years of experience in B2B SaaS or enterprise tech marketing - Proven track record of building a marketing function from scratch in a scaled company - Ability to craft compelling content including case studies, email sequences, and LinkedIn posts - Deep understanding of demand generation strategies including SEO, LinkedIn Ads, ABM, content marketing, and events - Proficiency in analytics, attribution modeling, and CRM systems (specifically Zoho) - Experience in marketing to manufacturing, logistics, supply chain, or similar B2B verticals is advantageous

Company Details: RoaDo is a SaaS platform focused on digitally transforming supply chains, offering real-time visibility, end-to-end freight management, and order-to-payment services. The product has gained recognition for its excellence over the past 8 years and has been adopted by renowned names in Indian manufacturing. Built in India but designed for global applicability, RoaDo prides itself on providing innovative solutions for the logistics industry. The company values a culture free of politics and posturing, where every team mem