Paid Media Manager Digital Marketing - REMOTE

About

Our client, a growing digital agency and publisher, is seeking a Paid Media Manager to join their remote team. In this role, you will oversee the full lifecycle of paid search campaigns, from building and monitoring to optimizing and reporting. The ideal candidate has hands-on experience managing and optimizing the full campaign lifecycle within Google Ads, including bid strategy development and performance optimization . To be successful you must thrive in a data-driven & fast-paced environment. This is an excellent opportunity to join a high-performing digital marketing team that values collaboration, creativity, and measurable results.

Responsibilities

• Manage the full lifecycle of paid search campaigns across multiple client accounts
• Build campaigns from scratch in Google Ads and other platforms
• Monitor pacing, spend, and ROI, adjusting bids, budgets, and structures as needed
• Implement and optimize bid strategies based on performance data and campaign objectives
• Use performance data to recommend scaling, pausing, or strategic shifts
• Analyze search term reports to ensure alignment between user intent and product category
• Audit daily conversion flow and proactively resolve tracking or performance issues
• Stay up to date on brand offers, promotions, and content changes
• Proactively identify and address issues before they impact campaign performance
• Detect and communicate performance anomalies or data discrepancies
• Explore innovative methods to expand and optimize paid media channels
• Collaborate with the VP of Digital Marketing to prioritize initiatives and troubleshoot issues

Qualifications

• Bachelor's degree required
• 2+ years of paid media campaign creation and management in Google Ads is required
• Proven experience managing the full lifecycle of campaigns (build, monitor, & optimize) is required
• Analytical mindset & strong excel skills (Ex: VLOOKUP, SUMIF, Pivot Tables) are required
• Reliable internet, a dedicated workspace , & initiative to succeed in a remote position is required
• Ability to travel quarterly to PA + initial onsite training (~1 week) is required
• Ability to work EST hours (Monday-Friday, 9:00am-5:00pm) is required