Paid Social Manager — Performance Marketing & Digital Strategy

Paid Social Manager — Performance Marketing & Digital Strategy

Drive growth through high-impact, data-driven digital campaigns. This role is ideal for a performance-focused marketer who thrives on optimizing campaigns, leading teams, and delivering measurable results across multiple digital channels. You will play a central role in shaping and executing integrated media strategies that directly influence client success and business growth.

Working within a collaborative, fast-paced environment, you will manage campaigns across search, social, and programmatic platforms while mentoring a small team and partnering closely with cross-functional stakeholders.

Role Overview

As a Paid Social Manager, you will lead the strategy, execution, and optimization of multi-channel digital marketing campaigns with a strong emphasis on performance marketing. You will oversee initiatives across paid search, paid social, and programmatic channels—ensuring campaigns are aligned with client objectives and consistently deliver results.

This role blends hands-on campaign management with leadership responsibilities, offering the opportunity to guide junior team members while remaining deeply involved in execution and strategy.

Key Responsibilities

Campaign Strategy & Execution

• Plan, launch, and optimize performance-driven campaigns across search, social, and programmatic channels. Ensure campaigns are aligned with business goals and continuously refined for maximum impact.

Paid Search & Social Leadership

• Lead the development and execution of campaigns across platforms such as Google Ads (including Search, Shopping, and video formats) and paid social channels (including Meta platforms and emerging channels).

Cross-Channel Integration

• Oversee cohesive digital marketing strategies that span multiple channels, ensuring consistent messaging and optimized performance across the entire media mix.

Performance Analysis & Optimization

• Analyze campaign data to identify trends, uncover opportunities, and drive continuous improvements in efficiency and effectiveness.

Hands-On Platform Management

• Remain actively involved in campaign setup, monitoring, and optimization, ensuring a strong understanding of day-to-day performance and platform dynamics.

Client Relationship Management

• Build and maintain strong relationships with clients by providing strategic guidance, performance updates, and actionable recommendations that support their goals.

Team Leadership & Development

• Manage and mentor a small team of digital marketing specialists, providing guidance, feedback, and support to help them grow and succeed.

Collaboration & Alignment

• Work closely with internal teams and cross-regional partners to align on strategy, share insights, and ensure seamless execution across markets.

Process Improvement

• Identify opportunities to enhance workflows, tools, and processes to improve team efficiency and campaign performance.

Industry Awareness

• Stay informed on emerging trends, tools, and best practices in digital marketing to continuously evolve strategies and maintain a competitive edge.

Required Qualifications

Digital Marketing Experience

• At least three years of hands-on experience managing paid media campaigns, particularly within search and social channels.

Platform Expertise

• Proficiency with platforms such as Google Ads (including Search, Shopping, and video) and paid social tools such as Meta Ads Manager.

Campaign Management

• Demonstrated success in planning, executing, and optimizing performance marketing campaigns across multiple channels.

Leadership Experience

• Experience managing or mentoring team members in a collaborative environment.

Analytical Skills

• Strong ability to interpret data, identify trends, and make data-driven decisions that improve campaign performance.

Communication Skills

• Excellent verbal and written communication skills with the ability to present insights and recommendations clearly to clients and stakeholders.

Technical Tools

• Familiarity with digital marketing and analytics tools such as Google Analytics and related reporting platforms.

Education

• Bachelor’s degree in marketing, communications, or a related field (or equivalent experience).

Preferred Qualifications

• Experience working within an agency or client-service environment.
• Familiarity with programmatic advertising platforms and strategies.
• Experience managing integrated campaigns across global or multi-regional teams.

What Makes a Strong Candidate

• A results-driven mindset with a focus on measurable performance and continuous improvement.
• Ability to balance strategic thinking with hands-on execution.
• Strong attention to detail and organizational skills.
• Passion for staying ahead of digital marketing trends and innovations.
• Collaborative approach with a commitment to team success and client satisfaction.

Compensation & Benefits

This role offers a competitive compensation structure based on experience and demonstrated capabilities, with multiple levels reflecting increasing expertise and impact.

Benefits may include comprehensive health coverage (medical, dental, and vision), retirement savings plans with employer contributions, flexible paid time off, and professional development opportunities.

Additional perks may include hybrid work flexibility, monthly stipends, and a supportive, team-oriented workplace environment.

This is an opportunity to take ownership of high-visibility campaigns, lead a growing team, and drive meaningful results in a dynamic digital marketing environment.

About Andiamo

Talent Partners for the AI Revolution. As a globally recognized staffing and consulting firm, we specialize in placing the top 2% of technology and go-to-market professionals with the world’s largest and most well-known companies.

For over 20 years, we've maintained the status of tier-one vendor for firms such as Palantir, Amazon, Fluidstack, Bloomberg, Relativity Space, Firefly, MasterCard, Visa, Two Sigma, Citadel, as well as other major financial services firms, elite hedge funds, Google-backed tech start-ups, and major software firms.

Our talent solutions include Permanent Placement, Contract Staffing, Executive Search, and Dedicated Recruiting Services (RPO). Find out more at www.andiamogo.com