Paid Media Specialist

Key Responsibilities

• Build, launch, and continuously refine paid advertising campaigns across a range of digital channels
• Actively manage spend and pacing to maximise performance against agreed targets
• Analyse campaign data to identify trends, gaps, and optimisation opportunities
• Drive improvements across efficiency and conversion metrics through structured testing
• Test creative variations, messaging, audiences, and landing pages to improve outcomes
• Deliver regular performance updates with clear insights and actionable recommendations
• Partner with internal teams to ensure paid activity aligns with broader marketing goals
• Stay informed on platform developments, emerging features, and industry best practice

Experience & Skills Required

• 2–5+ years’ experience working in paid media or performance marketing
• Strong hands-on experience across major paid advertising platforms
• Proven ability to work confidently with analytics, tracking, and reporting tools
• Solid understanding of attribution, conversion tracking, and performance measurement
• Ability to manage multiple campaigns and deadlines at once
• High attention to detail with a strong analytical mindset

Personal Attributes

• Comfortable working independently with full accountability for results
• Confident managing budgets and performance targets
• Naturally curious and optimisation-focused
• Able to work at pace without sacrificing accuracy
• Collaborative in approach, while taking full ownership of delivery

Let us assist you with your Digital career!