Paid Media Specialist

Horizon Outdoor Hospitality provides management and consulting services for RV resorts, parks, and campgrounds. We help owners elevate operational performance, financial results, and the guest experience through thoughtful, data-informed marketing. Our approach is to be the best—not the biggest—by delivering consistent, high-quality service and building long-term client relationships.

Role Overview

Horizon Outdoor Hospitality is seeking a hands-on Paid Media Specialist for a 4-month engagement to support performance marketing across a portfolio of RV resorts, campgrounds, and outdoor hospitality properties.

This role is focused on driving bookings and improving return on ad spend through expert-level execution and optimization of Google Ads and supporting paid channels. The ideal candidate is highly analytical, detail-oriented, and comfortable working within existing campaign structures to identify and implement performance improvements quickly.

Core Responsibilities

Paid Media Strategy & Execution (60%)

• Manage and optimize Google Ads campaigns (search, display, remarketing, Performance Max) with a focus on driving bookings and improving performance
• Continuously refine campaigns, budgets, bidding strategies, and targeting based on performance data
• Identify opportunities to improve efficiency and support the growth of high-performing campaigns
• Support and optimize Meta (Facebook & Instagram) campaigns, including audience targeting, creative testing, and retargeting
• Align campaign execution with property-level demand, seasonality, and occupancy goals

Performance Analysis & Optimization (25%)

• Monitor and analyze campaign performance across Google Ads, Meta, and GA4
• Translate data into clear insights and actionable optimizations
• Track conversions and key performance metrics to improve campaign efficiency
• Support reporting and communicate performance updates to internal teams

Collaboration & Execution Support (15%)

• Partner with internal teams to align messaging, offers, and creative with campaign goals
• Assist in launching campaigns tied to promotions, events, and occupancy needs
• Help ensure landing pages and website experiences support conversion

Additional Digital Marketing Support (as needed)

• Assist with website updates to support campaigns, promotions, and conversion optimization
• Support content development such as blog posts or SEO-focused updates
• Contribute to broader marketing initiatives that improve traffic, engagement, and bookings

Requirements

• 2–4+ years of hands-on experience managing Google Ads, with a focus on search and conversion-driven campaigns
• Experience building and launching campaigns, including setup, structure, and ongoing optimization
• Strong experience with conversion tracking setup, validation, and troubleshooting across Google Ads, Google Tag Manager, and GA4
• Hands-on experience using Google Tag Manager to deploy and manage tags, events, pixels, and tracking updates
• Experience optimizing campaigns for performance metrics such as conversions, CPA, and ROAS
• Working knowledge of Meta (Facebook & Instagram) Ads, including audience targeting and campaign management
• Strong analytical skills with the ability to interpret data and implement optimizations
• High attention to detail and ability to manage multiple campaigns simultaneously

Preferred

• Experience in hospitality, travel, or booking-driven businesses
• Experience managing campaigns with seasonality or fluctuating demand
• Agency or multi-location brand experience

EXPECTATIONS

• Highly responsive and able to move quickly in a fast-paced environment
• Proactive in identifying opportunities and solving problems
• Clear, concise communicator of performance and next steps
• Comfortable working independently and owning outcomes
• Collaborate effectively while working independently
• Maintain a positive, solution-oriented mindset
• Balance high standards with a sustainable work pace

Benefits

DETAILS

• Position Length: 4 months - $5,500 monthly
• Focus: Paid media execution and performance optimization
• Start: Immediately

LOCATION

This is a fully remote position. Reliable internet access and a dedicated work environment are required.