Social Execution & Performance Ownership

Who We Are

Goodway Group is one of AdAge’s 2025’s BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group combines the security of an established company with a start-up feel. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won prestigious awards for innovative marketing technology and impactful work. We are proud to be recognized as a multiyear winner in Ad Age Best Places to Work and a certified service partner to The Trade Desk.

What You’ll Do

Social Execution & Performance Ownership

• Execute and optimize paid social campaigns across platforms and formats.
• Own in-platform setup, including audiences, bidding, pacing, creative rotation, and measurement alignment.
• Monitor performance and adjust investment based on efficiency and effectiveness goals.
• Ensure activation adheres to enterprise standards, brand safety, and data quality requirements.
• Support adoption of new features, formats, and automation workflows.
• Lead complex and high-value paid social campaigns, acting as the paid social extension for client teams.

Client & Strategy Partnership

• Partner with Client Strategy to ensure social activation mirrors approved plans.
• Translate performance data and creative insights into optimization recommendations.
• Participate in client conversations as an execution authority.
• Surface risks, opportunities, and platform changes proactively.
• Lead client paid social conversations, serving as the primary subject matter expert.

Channel Collaboration & Capability Building

• Support Social Channel Managers and Coordinators through task guidance and QA.
• Contribute to documentation, testing efforts, and evolving activation standards.
• Collaborate with Analytics to support learning and optimization.
• Mentor and support assigned channel managers and coordinators in their channel growth.
• Champion knowledge sharing across the paid social team, proactively distributing platform updates and best practices.

What You Bring

• Bachelor’s degree in marketing, advertising, business administration, or a related field is preferred.
• 5+ years of experience in paid social or performance media activation.
• Hands-on experience across major social platforms.
• Strong analytical and problem-solving skills.
• Experience presenting performance insights and creative learnings to clients.
• Ability to mentor and support junior team members.

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If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you’ve not done, please apply anyway! Goodway Group is 70% Female! We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status, or any other legally protected status.

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