Paid Social Media Specialist

About

An agency is looking for an experienced Paid Social Media Specialist to join their Johannesburg team. This role is focused exclusively on paid social advertising — you'll own campaigns across Meta, TikTok, LinkedIn, and more.

Salary

R35,000 – R45,000 per month

Location

Johannesburg

What you'll do

• Plan, build, and manage paid social campaigns across Meta (Facebook & Instagram), TikTok, LinkedIn, and other relevant platforms
• Develop audience targeting strategies including custom audiences, lookalikes, and interest-based segments
• Manage ad budgets to maximise performance and return on ad spend (ROAS)
• Collaborate on creative direction — briefing and reviewing ad creative optimised for paid social
• Continuously test and iterate on copy, creative, audiences, and placements
• Track, analyse, and report on campaign performance with clear, actionable insights
• Stay up to date with platform algorithm changes, new ad formats, and industry trends

What they're looking for

• Solid, hands-on experience running paid social campaigns with measurable results
• Deep knowledge of Meta Ads Manager — non-negotiable
• Experience across TikTok Ads, LinkedIn Campaign Manager, Pinterest, or Snapchat
• Strong understanding of audience segmentation, pixel tracking, and conversion optimisation
• Analytical mindset: comfortable working with data to drive decisions
• Ability to work independently and take full ownership of campaigns
• Note: this is a paid social-only role — no PPC/Google Ads experience required