Part-Time CRM & Loyalty Marketing Manager (Retail / Coffee – In-Store Focus)

About Us

We operate a 5-location specialty coffee business in San Diego focused on high-quality coffee, food, and customer experience.

The majority of our revenue is generated in-store, not online.

Role Overview

We are looking for a hands-on CRM / retention operator to help increase:

• customer visit frequency
• repeat visits
• total transactions
• average order value

This role focuses on in-store customer behavior, not traditional eCommerce marketing.

You will work with Square POS data and email/SMS (Klaviyo) to segment customers, build campaigns, and drive real-world behavior.

What You’ll Do

• Build and manage email & SMS campaigns
• Segment customers based on behavior (recency, frequency, spend)
• Differentiate and market to:
  • local regulars
  • out-of-town visitors
  • high-frequency (near-daily) customers
• Create and execute local promotions to increase visit frequency
• Build and optimize retention flows (welcome, win-back, frequency-based triggers)
• Support or improve loyalty programs tied to visit behavior
• Analyze performance and adjust weekly

What We’re Looking For

• Experience in CRM, retention, or lifecycle marketing
• Experience in retail, restaurant, hospitality, or fitness (multi-location preferred)
• Strong understanding of customer behavior and segmentation
• Experience working with POS or first-party customer data (Square or similar preferred)
• Ability to execute hands-on (not just strategy)
• Ability to think in terms of:
  • visit frequency
  • repeat behavior
  • in-store performance

Important

This role is focused on in-store retention and behavior.

If your experience is primarily:

• eCommerce (abandoned cart, online conversion)
• social media content
• brand marketing

this role is not a fit.

Compensation

• Part-time (10–20 hours/week)
• $2,500 – $4,000/month depending on experience
• Flexible / fractional

Goal of This Role

Use customer data and targeted campaigns to drive more visits, increase frequency, and improve in-store performance.

If you are someone who likes to own outcomes, think in customer behavior, and execute, we’d like to hear from you.

Pay: $2,500.00 - $4,000.00 per month

Work Location: Remote