Part-Time Product Growth (Early Stage)

About LeashAgain

We’re building LeashAgain — an app designed to support rescue dog owners dealing with fear, reactivity, and real behavioral challenges.

This is not a typical dog training product.

It’s built from real experience, and we’re looking for someone who can help us figure out what actually works — not just execute ideas.

What you’ll do

This role is about finding traction, not just doing marketing.

You will:

Understand user behavior

• Analyze where users drop off
• Identify why users don’t come back
• Help improve onboarding and first-time experience

Run growth experiments

• Test different acquisition channels:
  • Instagram
  • TikTok
  • Reddit
  • niche communities
• Track what actually brings engaged users (not just installs)

Improve retention

• Help design better user flows
• Suggest improvements for:
  • daily usage (Today’s Step)
  • notifications
  • in-app engagement

Work closely with the founder

• Weekly check-ins
• Fast iteration cycles
• Direct impact on product direction

What we’re looking for

• Experience with early-stage products (this is critical)
• Strong product thinking, not just marketing
• Comfortable with data, but also intuition
• Able to run small, fast experiments
• Curious, honest, and not afraid to challenge ideas

This is NOT for you if:

• You only do content or social media
• You only run ads without understanding product
• You need a fully structured environment

What matters most

We don’t care about vanity metrics.

We care about:

• real user engagement
• retention
• learning what works

Details

• Part-time (10–20 hours/week)
• Remote
• Early-stage startup environment
• Compensation: flexible (cash / equity / mix)

Why this matters

We’re building this from real-life experience with rescue dogs.

If we get this right, we’re not just growing an app — we’re helping people who feel overwhelmed and alone.

How to apply

Tell us:

• how you would approach getting the first 100 real users
• and what you would do if users don’t come back after day 1