Partner Marketing Manager

About

The Partner Marketing Manager operates within the Channel Marketing function in the Commercial & Partnerships portfolio and is responsible for the operational execution and coordination of partner-level marketing activity.

The role supports RMA’s partner ecosystem, particularly across Aligned, Supplementary and Transactional partner tiers, ensuring that partner marketing initiatives are delivered accurately, timeously and in line with approved channel plans, brand standards and regulatory requirements. The role is critical in enabling consistent partner engagement across RMA’s diverse partner landscape (including affinity partners, intermediaries, alternative distributors and public-entity partners), while protecting the organisation from brand, compliance and reputational risk through disciplined execution.

The purpose of this role is to support the execution, coordination and administration of partner marketing activities by ensuring that partner campaigns, marketing materials, communications and activations are delivered to standard, on time and in accordance with RMA’s channel marketing frameworks, brand guidelines and compliance requirements. The role focuses on operational delivery excellence, partner responsiveness and execution discipline, enabling Channel Marketing Managers and channel leaders to focus on strategy, optimisation and stakeholder management.

Key Responsibilities

Partner Marketing Execution & Coordination

• Support the execution of partner-specific marketing initiatives aligned to approved channel and partner plans.
• Coordinate the preparation, packaging and distribution of partner marketing materials across different partner tiers and channels.
• Ensure that partner marketing deliverables are produced and delivered within agreed timelines and quality standards.
• Act as a first point of coordination for partner marketing execution queries, escalating issues where required.

Collateral Preparation & Asset Management

• Prepare partner marketing collateral using approved templates, content and brand guidelines (e.g. brochures, partner packs, presentations, digital assets).
• Manage updates to partner materials when products, benefits, pricing references or compliance requirements change.
• Maintain accurate version control of all partner marketing assets to prevent outdated or non-compliant material from being distributed.
• Ensure partner-facing materials are stored, catalogued and accessible in designated asset repositories.

Campaign Administration & Tracking

• Track partner marketing campaigns and activities against approved plans, schedules and deliverables.
• Maintain campaign trackers, checklists and delivery logs to support transparency and auditability.
• Compile routine activity updates and execution status reports for the Channel Marketing Manager.
• Flag execution risks, delays or dependencies that may impact partner engagements.

Partner Communications Support

• Support partner communications related to campaigns, activations and material distribution (e.g. briefing notes, content packs, confirmations).
• Coordinate partner communication logistics, ensuring correct information is shared with the appropriate partner contacts.
• Support the preparation of partner-facing communication packs aligned to channel messaging frameworks.

Event & Activation Support

• Support the coordination of partner events, activations and engagement sessions (virtual or in-person).
• Assist with event logistics including invitations, RSVPs, materials preparation, supplier coordination and post-event follow-up.
• Ensure event materials are accurate, branded and compliant prior to distribution or use.

Quality, Compliance & Brand Alignment

• Perform quality checks on partner marketing materials to ensure alignment with approved brand and compliance standards before submission into formal approval workflows.
• Support adherence to regulatory requirements applicable to partner communications (e.g. appropriate disclosures, benefit descriptions, claims language).
• Escalate any risks related to incorrect, outdated or non-compliant partner materials.

Operational Support & Continuous Improvement

• Provide operational support to the Channel Marketing Manager and broader channel marketing team as required.
• Identify recurring execution challenges and suggest practical process improvements.
• Support continuous improvement of partner marketing administration, templates and execution processes.

Decision-Making Authority

• Operates within defined channel marketing frameworks, templates and approval processes.
• Does not independently commit RMA to partner agreements, messaging changes or campaign scope changes.
• Escalates strategic, commercial or reputational decisions to the Channel Marketing Manager.

Job Requirements

Minimum Qualifications

• NQF Level 6 or 7 qualification (Diploma or Bachelor’s degree) in Marketing, Communications, Business Administration or a related field
• Relevant marketing, digital marketing or communications short courses will be an advantage
• Exposure to financial services, insurance or regulated environments will be an advantage

Preferred

• Digital marketing short course/certification
• Experience with marketing tools (basic CMS, CRM, asset libraries) advantageous

Experience

• 3–6 years in marketing coordination, partner marketing support, or campaign operations
• Experience working with external partners and suppliers
• Strong admin, tracking and delivery discipline