Pega Analytics

Responsibilities

• Support the development and execution of targeting strategies and marketing campaigns in channels enabled by Pega Customer Decision Hub (CDH).
• Build, launch, and optimize Next Best Action campaigns across inbound and outbound channels through member profiling, experimentation, and performance analysis.
• Own the day-to-day campaign operations lifecycle—from requirements and approvals through QA/testing, deployment, and post-launch monitoring and issue resolution.
• Partner with marketing product strategists, business stakeholders, compliance, and cross-functional agile teams to achieve positive member experience and business outcomes.
• Translate marketing requirements into CDH interaction strategies, targeting criteria, and personalization logic.
• Assist with coordinating and optimizing member communications across inbound and outbound channels.
• Create and refine user stories and documentation to support next best action implementations.
• Run simulations and perform basic analysis of decisioning results to evaluate performance and business impact.
• Troubleshoot routine Pega CDH issues and collaborate with technical teams to resolve integration or data concerns.
• Manage multiple marketing tasks and deliverables to ensure timely execution of initiatives.

Requirements

• Working knowledge of Pega CDH, Salesforce Marketing Cloud, or similar ESP/decisioning technology platforms.
• Experience collaborating with cross-functional technical and business teams.
• Ability to quickly learn new concepts, tools, and technologies related to marketing decisioning and analytics.
• Familiarity with marketing campaign processes, data analysis, and lifecycle management.
• Experience with analytics tools or data platforms (e.g., SQL, Databricks, Tableau, Power BI).
• Strong analytical, problem-solving, and communication skills.
• Bachelor’s degree in Marketing, Business, or equivalent experience.