Performance Marketing & Campaign Analytics Manager

About CWP

CWP(ContentWithPurpose) is dedicated to uncovering, creating and sharing stories that truly matter, stories that inspire action, cultivate hope, and highlight how individuals and organisations can contribute to a better society and a healthier planet.

How?

We partner with professional member associations, NGOs and trade bodies to produce and promote sector-focused digital video series. These series feature multi-platform, ‘narrowcast’ content including documentaries, short films, interviews and written material.

Why?

Our vision is a world where everyone feels empowered to play their part in creating a better tomorrow. The digital series we produce support professionals across industries to drive progress towards a better tomorrow.

Who?

Our content showcases pioneers across government, academia, the private sector, non-profits and beyond – individuals and organisations leading the way in sustainable innovation and transformation.

Example Content

The Global Sustainable Tourism Council (GSTC) partnered with ContentWithPurpose (CWP) to create Travel Redefined: Tourism for People and Planet , a wide-ranging digital film series exploring tourism’s potential to drive positive social, cultural, environmental and economic impact.

About the role – Performance Marketing & Campaign Analytics Manager

You will act as the performance marketer across all CWP campaigns, with responsibility for: paid media execution (LinkedIn, YouTube/Google, Meta where relevant), campaign analytics setup and tracking (GA4, UTMs, attribution), ongoing campaign optimisation, and end-to-end performance reporting.

While the Marketing & Communications Lead defines overall strategy, messaging, setup and campaign planning, you will: support on ads strategy setup and budget distribution, ensure all campaigns are properly tracked from launch, take ownership of campaign performance once live, and lead on reporting for partners and internal use.

You will report directly to the Marketing & Communications Lead, working as a close extension of the core marketing function. You will also be supported by the Head of Operations on onboarding and wider operational matters, as part of CWP’s broader team structure.

Key Responsibilities

• Plan, launch and manage paid campaigns across LinkedIn Ads, YouTube / Google Ads and Meta Ads
• Support campaign setup by advising on budget allocation, audience targeting, and campaign structure
• Optimise campaigns to improve audience quality, view rates, engagement, and cost efficiency
• Own live campaign performance, including monitoring results, adjusting budgets and targeting, and identifying optimisation opportunities
• Act as the day‑to‑day performance owner across all active campaigns
• Own and manage campaign analytics setup (GA4, event tracking, UTMs, attribution), ensuring all campaigns are fully measurable from launch
• Support and progressively take ownership of campaign reporting, delivering clear insights for partners and internal use
• Work closely with the Marketing & Communications Lead to ensure reporting is strategic, accurate, and aligned with partner expectations
• Act as a key extension of the m