Performance Marketing Executive

About the Role

OK Global is looking for a Performance Marketing Executive based in Germany with proven experience in the exhibition and events industry. The ideal candidate should understand B2B lead generation for exhibitions, trade shows, booth solutions, and event marketing campaigns. The role requires hands-on expertise in running ROI-driven digital campaigns focused on generating qualified business leads.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google, LinkedIn, and Meta platforms
• Generate qualified B2B leads for exhibition and event solutions
• Manage paid campaigns targeting exhibitors, brands, and event decision-makers
• Create remarketing and lead nurturing strategies
• Monitor campaign performance, CPL, ROAS, and conversion metrics
• Coordinate with sales and creative teams for campaign execution
• Build landing page and funnel recommendations for better conversion
• Prepare weekly performance reports and insights

Requirements

• 3–5 years of experience in performance marketing
• Mandatory experience in exhibition, events, trade show, or experiential marketing industry
• Strong understanding of B2B lead generation funnels
• Hands-on experience with: Google Ads, LinkedIn Ads, Meta Ads, Google Analytics (GA4), Conversion tracking & reporting
• Experience managing campaign budgets and lead generation targets
• Strong communication skills in English
• German language proficiency is an advantage

Preferred Candidate Profile

• Previously worked with exhibition organizers, booth design companies, event agencies, or trade fair companies
• Understands exhibition buyer journeys and event marketing cycles
• Self-driven and capable of independently managing campaigns

KPIs

• Qualified Leads Generated
• Cost Per Lead (CPL)
• Conversion Rate
• ROAS
• Pipeline Contribution

Why Join OK Global

• Opportunity to work with international exhibition and event clients
• High-growth environment with ownership and creative freedom
• Exposure to global B2B marketing campaigns
• Performance-driven culture with strong growth potential