Performance Marketing Manager

Location

• Remote or Hybrid
• Hybrid – if within 50 miles of the Malvern, PA, or East Windsor, NJ office
  • In‑office Tuesdays, Wednesdays, and Thursdays
  • Work from home on Mondays and Fridays

Travel

• Limited, periodic travel expected—generally around one trip per month, with some flexibility based on business needs.
• Extensive or continuous travel is not anticipated.

Compensation

• Competitive guaranteed annual base salary + discretionary year‑end bonus

Benefits

• Comprehensive Benefits (Medical, Dental, Vision, 401k w/company match)

About the Role

HMP Global is seeking a strategic, data‑driven Performance Marketing Manager to lead measurable growth initiatives across our portfolio. This role is responsible for developing and executing performance marketing strategies that accelerate audience acquisition, engagement, and revenue growth across digital channels.

At HMP Global, we deliver meaningful engagement and education across healthcare and professional communities. This role offers the opportunity to drive measurable growth across a dynamic portfolio while working within a collaborative, performance‑focused organization.

You will translate business objectives into performance‑driven programs, partnering closely with analytics, creative, experience, and martech teams to deliver integrated, insight‑led marketing solutions. This role requires both hands‑on channel expertise and strategic thinking to continuously optimize performance and drive scalable results.

Key Responsibilities

Performance Media Strategy & Execution

• Develop and execute performance marketing strategies across paid search, paid social, display, video, and performance‑led content.
• Align campaigns to clear business objectives, ensuring measurable impact on acquisition, conversion, and revenue.
• Apply modern demand generation approaches, including audience‑first targeting, full‑funnel optimization, and AI‑influenced discovery.
• Manage budgets responsibly and optimize allocation to maximize return on investment.

Optimization & Growth

• Lead continuous testing and optimization initiatives, including A/B testing, creative iteration, and bid/budget refinement.
• Analyze performance data to identify growth opportunities and improve efficiency metrics such as CAC, ROAS, CVR, and LTV.
• Proactively recommend strategic adjustments to enhance scalability and long‑term performance.

Analytics & Performance Reporting

• Partner with analytics teams to ensure accurate tracking, strong attribution frameworks, and consistent reporting standards.
• Deliver clear, outcome‑focused reporting and insights to stakeholders.
• Translate complex performance data into actionable business recommendations.

Cross‑Functional Collaboration

• Serve as a performance marketing subject matter expert within cross‑functional teams.
• Collaborate with brand, content, creative, and technology partners to ensure cohesive and high‑performing campaigns.
• Contribute to knowledge sharing and best practices across the marketing organization.
• Support and mentor junior team members as needed.

Qualifications

Experience

• 8+ years of experience in performance marketing, digital demand generation, or growth marketing within an agency, consulting, media, or in‑house environment.
• Demonstrated success managing and optimizing multi‑channel paid media programs.

Skills & Expertise

• Deep understanding of performance metrics and growth levers, including CPA, ROAS, CVR, LTV, and attribution models.
• Proficiency with analytics and reporting platforms (GA4, Adobe Analytics, and media platform reporting tools).
• Strong analytical mindset with the ability to turn insights into strategic action.
• Clear and confident communicator, able to present performance results to internal and external stakeholders.

Preferred

• Experience with SEO/GEO strategies and AI‑driven discovery trends.
• Familiarity with marketing automation, martech ecosystems, or CRM‑driven performance initiatives.

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