Performance Marketing Manager

About

The Soennecken eG is the leading trading cooperative for offices, home offices, and education in German-speaking countries. In 1875, inventor Friedrich Soennecken laid the foundation for the company, which is now cooperatively organized with over 470 employees and around 460 affiliated member companies. Through two logistics centers, retailers have access to around 40,000 branded products as well as the exclusive Soennecken brand.

The corporate group includes Nordanex Systemverbund GmbH & Co. KG, focusing on IT system houses and managed services; the Berlin-based Kita and school outfitter Erstling GmbH; the brand wir sind raum® for modern room concepts and work environments; and Ortloff GmbH with a store concept for office supplies, writing culture, and gifts. This allows the Soennecken Group to offer holistic solutions for designing modern work and learning environments – from equipment and technology to innovative office concepts.

Performance Marketing Manager (m/f/d) – B2B | Brand & Lead Generation | wir sind raum®

Do you want to think about Performance Marketing not in isolation, but in conjunction with a strong brand? In this role, you will combine lead generation, conversion optimization, and brand management into an effective growth strategy. You will manage external partners, optimize campaigns, and ensure that all measures are brand-compliant and measurable.

Salary: EUR 45000 - 65000 per year

Responsibilities

• Development and management of a cross-channel performance marketing strategy (SEO, SEA, LinkedIn Ads)
• Responsibility for KPI-based lead generation (CPL, Conversion Rate, Pipeline Contribution) and continuous funnel optimization
• Management and further development of external agencies, including quality assurance and performance controlling
• Translation of content (e.g., white papers) into high-performing campaigns, landing pages, and ads
• Building reporting structures and deriving data-based recommendations for action
• Conception and implementation of further marketing measures (e.g., magazine, presentations, business stationery, etc.)

Why You Should Start Here

• Performance-based salary and flexible working time models with a 38.5-hour week
• Permanent, unlimited employment in an established company
• Hybrid working with up to 2 days of home office per week
• Intensive onboarding and diverse further training opportunities
• Scope for design and independent work
• Company daycare for better work-life balance
• Modern Worklab for creative and innovative working methods
• Canteen as well as free fruit, water, and coffee
• Bike leasing and attractive employee conditions
• Company pension plan with employer contribution
• Appreciative corporate culture and regular employee events
• Collegial team and close collaboration across departments
• Corporate Benefits with discounts at numerous partners

Requirements

• Experience in Performance Marketing / Online Marketing, ideally in the B2B environment
• In-depth understanding of SEO, SEA, Paid Social (especially LinkedIn), and conversion optimization
• Proficiency in handling KPIs, funnel logic, and data-driven decisions
• Experience in managing agencies and external partners
• A feel for brand, tonality, and effective communication

You will shape measurable growth at the interface of performance marketing, brand, and sales – with a direct impact on lead quality and pipeline.

Apply now and combine performance with brand – we look forward to hearing from you!