Performance Marketing Manager (E-Commerce & Paid Media)

About the Role

This role is ideal for a marketing professional who can take ownership of performance marketing efforts, improve return on ad spend, and help drive measurable revenue growth across e-commerce channels. The company has an established online presence and active advertising budget but is seeking someone who can bring structure, optimization, and stronger data-driven decision-making to its marketing efforts.

The position blends strategic planning with hands-on campaign execution and requires someone comfortable working across multiple digital platforms while collaborating directly with executive leadership.

Key Responsibilities

• Develop, manage, and optimize digital marketing campaigns across:
  • Meta (Facebook/Instagram)
  • Amazon Marketplace
  • TikTok
  • Google Ads
  • Email/SMS marketing channels
  • Shopify / Direct-to-Consumer platforms
• Analyze campaign performance and optimize for:
  • ROAS (Return on Ad Spend)
  • Revenue growth
  • Customer acquisition efficiency
• Conduct A/B testing and ongoing performance analysis
• Manage marketing budgets and reallocate spend based on performance
• Improve attribution tracking, reporting structure, and marketing analytics
• Collaborate on creative direction and performance-focused content strategy
• Support product launches, promotions, and e-commerce growth initiatives
• Identify new growth opportunities across digital channels
• Provide consistent reporting and actionable recommendations to leadership

What We're Looking For

• Strong experience in performance marketing and paid media management
• Hands-on expertise with Meta Ads and e-commerce marketing
• Experience managing Shopify-based DTC brands
• Ability to both develop strategy and execute campaigns independently
• Strong analytical mindset with experience optimizing campaigns based on data
• Comfortable working in entrepreneurial or growth-focused environments
• Experience with marketplace and direct-to-consumer marketing preferred
• Strong communication, organization, and project ownership skills

Preferred Experience

• E-commerce / consumer product marketing
• Amazon advertising and marketplace optimization
• TikTok paid advertising
• Marketing analytics and attribution tools
• Creative testing and performance-focused content optimization

What Success Looks Like

Within the first 90 days, this individual will be expected to:

• Organize and optimize existing campaigns and marketing assets
• Establish consistent reporting and performance tracking
• Launch new testing initiatives and optimization strategies
• Demonstrate early improvements in marketing efficiency and campaign performance

Benefits

• Competitive salary
• Performance-based bonus opportunities
• Health benefits
• 401(k) with company match
• Paid time off
• Flexible hybrid work environment
• Opportunity to make a significant impact within a growing business