Performance Marketing Manager

About

We're looking for a hands-on Performance Marketing Manager to execute and optimize retail media campaigns across key retailers. This role is focused on in-platform activation, daily optimization, and performance delivery, not strategy-only.

You will own campaign execution end-to-end, leveraging platforms like Criteo and Pacvue to drive measurable outcomes including ROAS, sales growth, and efficiency.

This is an ideal role for someone with 2-4 years of retail media experience who thrives in fast-paced environments and enjoys working directly in platforms to drive results.

Responsibilities

Campaign Execution & Optimization

• Launch, manage, and optimize retailer media campaigns
• Execute daily in-platform optimizations including bids, budgets, keywords, and audience targeting
• Monitor and manage spend pacing to ensure alignment with sales and ROAS goals
• Identify and implement performance improvements through ongoing testing (creative, keywords, placements)

Platform & Tools Management

• Operate within retail media platforms and tools such as Criteo and Pacvue
• Leverage platform insights to drive data-informed optimizations
• Ensure campaigns are set up accurately with strong attention to detail

Performance Analysis & Reporting

• Analyze campaign performance across key KPIs (ROAS, CPC, conversion rate, sales)
• Generate actionable insights and communicate performance trends clearly
• Build and maintain regular reporting dashboards and summaries

Keyword & Search Strategy

• Conduct keyword research and manage search-based campaign structures
• Continuously refine keyword targeting to improve efficiency and scale

Qualifications & Experience

• 2-4 years of hands-on experience in eCommerce / retail media performance marketing
• Proven experience executing campaigns across retailers such as Retail/Ecommerce clients
• Experience working in self-service ad platforms (not just managing agencies)

Technical Skills

• Strong hands-on experience with:
  • Criteo
  • Pacvue
• Solid understanding of:
  • Retail media KPIs (ROAS, CPC, conversion rate)
  • Campaign structures, bidding strategies, and optimization levers

Analytical Skills

• Comfortable working with data, identifying trends, and making optimization decisions
• Ability to translate data into clear insights and actions

Other Skills

• High attention to detail in campaign setup and execution
• Strong organizational and time management skills
• Ability to thrive in a fast-paced, performance-driven environment