Performance Marketing Manager (Mensch)

About the role

Manage performance media campaigns, coordinate website optimization, and create analytical reports, media plans, and optimization concepts. Work with tools like Google Ads and Google Analytics. Collaborate with cross-functional teams to drive marketing success.

Responsibilities

• Manage online marketing projects in the performance area, focusing on effective paid media buying through search, display, and video.
• Coordinate whole-site optimization.
• Prepare and manage projects and campaigns, creating analyses, media plans, and optimization concepts independently.
• Set up and manage Google Ads accounts in all online media disciplines.

Requirements

• Commercial or advertising-related education or university degree.
• Initial experience in performance marketing.
• Proficiency with tools like Google Ads and Google Analytics.
• Good English language skills in word and writing.
• Experience with Google Analytics.
• Familiarity with other marketing tools.

Compensation & benefits

• Flexible working hours and remote work options.
• Overtime compensation.
• 30 days of vacation plus two additional days off.
• Health benefits and retirement provision.
• Mental health awareness days.
• Professional development opportunities and internal career programs.
• Employee events, discounts, job ticket, Wellhub, and job bike.

Work environment

• Schedule: Flexible hours and remote work options.
• Team: Collaborative, cross-functional teams.
• Office: Frankfurt, Hesse, Germany.
• Culture: WPP Media fosters a culture of respect and belonging, with a focus on diversity, equity, and inclusion.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.