Performance Marketing Manager (Paid Search & Media)

Position Overview

This is a full-ownership role for someone with the experience to scale a paid program and manage our agency relationships. You will own all paid advertising for Coleman Furniture: Google Ads, Meta, Pinterest, and emerging channels including Reddit and Zillow. This includes strategy, execution, budget allocation, product feed management, and performance reporting. Day to day, you'll work closely with our marketing agencies, creative team on asset briefing, and with our tech team on measurement and attribution. You'll report to leadership and present performance with clarity and context. Over time, this role grows into managing a junior executor as the program scales.

Responsibilities

• Own all paid media channels end to end: Google Shopping, PMax, Search, Meta (Facebook/Instagram), Pinterest, Reddit, and Zillow
• Serve as the point of contact for our agencies
• Drive strategy, execution, and budget allocation across channels
• Manage product feeds and ensure campaign infrastructure is built for scale
• Partner with the creative team on asset briefing and iterative creative testing
• Work alongside our tech team on performance, attribution, and measurement
• Build and present performance reporting to leadership with clarity and context
• Operate within and help shape our custom AI-forward marketing platforms
• Eventually hire and manage a junior paid media executor as the program scales

Qualifications

• 4+ years in paid media, with the majority in ecommerce
• Strong working knowledge of Google Shopping and Search with real budget accountability
• Hands-on experience building Meta campaigns from the ground up: Pixel, CAPI, audience architecture, and creative testing
• Comfortable using data as a decision-making tool, not just a reporting layer
• In-house background where you have owned outcomes, not just executed against a brief
• Proven experience scaling high-AOV brands — you understand longer consideration cycles, higher ticket decisions, and efficiency benchmarks that reflect that reality
• Experience with AI tools in an operational context
• Familiarity with high-AOV, visually driven product categories is a plus
• DTC home furnishings experience is a plus

Salary

$135,000-150,000, commensurate with experience