Performance Marketing Manager

About

We’re looking for a hands-on Performance Marketing Manager to execute and optimize retail media campaigns across key retailers. This role is focused on in-platform activation, daily optimization, and performance delivery—not strategy-only. You will own campaign execution end-to-end, leveraging platforms like Criteo and Pacvue to drive measurable outcomes including ROAS, sales growth, and efficiency.

This is an ideal role for someone with 2–4 years of retail media experience who thrives in fast-paced environments and enjoys working directly in platforms to drive results.

Responsibilities

Campaign Execution & Optimization

• Launch, manage, and optimize retailer media campaigns across Target, CVS, Walgreens, and Sam’s Club
• Execute daily in-platform optimizations including bids, budgets, keywords, and audience targeting
• Monitor and manage spend pacing to ensure alignment with sales and ROAS goals
• Identify and implement performance improvements through ongoing testing (creative, keywords, placements)

Platform & Tools Management

• Operate within retail media platforms and tools such as Criteo and Pacvue
• Leverage platform insights to drive data-informed optimizations
• Ensure campaigns are set up accurately with strong attention to detail

Performance Analysis & Reporting

• Analyze campaign performance across key KPIs (ROAS, CPC, conversion rate, sales)
• Generate actionable insights and communicate performance trends clearly
• Build and maintain regular reporting dashboards and summaries

Keyword & Search Strategy

• Conduct keyword research and manage search-based campaign structures
• Continuously refine keyword targeting to improve efficiency and scale

Qualifications

Experience

• 2–4 years of hands-on experience in eCommerce / retail media performance marketing
• Proven experience executing campaigns across retailers such as Target, CVS, Walgreens, Sam’s Club, Walmart, or Amazon
• Experience working in self-service ad platforms (not just managing agencies)

Technical Skills

• Strong hands-on experience with:
  • Criteo
  • Pacvue
• Solid understanding of:
  • Retail media KPIs (ROAS, CPC, conversion rate)
  • Campaign structures, bidding strategies, and optimization levers

Analytical Skills

• Comfortable working with data, identifying trends, and making optimization decisions
• Ability to translate data into clear insights and actions

Other Skills

• High attention to detail in campaign setup and execution
• Strong organizational and time management skills
• Ability to thrive in a fast-paced, performance-driven environment

Pay

$20.00 - $25.00 per hour

Work Location

Hybrid remote in Parsippany, NJ 07054