Performance Marketing Manager

About the role

Window Nation is hiring a Performance Marketing Manager to own performance across an assigned portfolio of markets. This B2C, direct-to-consumer lead generation role focuses on driving performance across multiple markets. The role requires proven experience with TV and/or radio alongside digital as part of an integrated marketing mix. The candidate must be performance-driven, optimizing lead quality, conversion, and ROI, diagnosing performance issues, and making fast, data-driven decisions across channels and vendors.

What you’ll do

• Own multi-market performance: Monitor results by market/source/vendor; identify what’s working and what’s not; take action quickly.
• Optimize lead generation at scale: Improve lead quality, conversion, and ROI through channel mix adjustments, targeting changes, offer testing, and vendor management.
• Manage an integrated channel mix: Plan and optimize across TV, radio, digital (and ideally direct mail, events, partnerships, and PPL/third-party leads).
• Make decisive spend decisions: Know when to shift budget, shut off underperforming sources, and test new sources (PPL vendors, new media partners, PR/community tactics).
• Partner cross-functionally: Work tightly with Analytics on performance reporting; collaborate with Digital/Creative on localized assets; align with Sales and Events on lead quality and conversion; coordinate PR/community initiatives.
• Budget management & pacing: Track spend by market and channel, maintain controls, and ensure investment remains efficient and ROI-focused.
• Support new market launches: Coordinate localized launch campaigns, events, and readiness with internal teams and vendors.

Qualifications - What We’re Looking For

• Bachelor’s degree in marketing, Business, or related field (MBA a plus).
• 5+ years of marketing experience.
• 2+ years in a managerial or leadership role.

Preferred qualifications:

• Experience preferred in home improvement, construction, or service-based industries.
• Strong understanding of local market dynamics and consumer behavior.
• Experience with performance marketing, analytics, and budget management.
• Advanced proficiency in PowerPoint, Excel, and Outlook.
• Strong cross-functional collaboration skills (digital, creative, PR, sales, vendors).
• Excellent communication, organization, and project management skills.
• Experience with CRM and/or marketing automation tools.

What We Offer

• Competitive compensation, including a base salary range of $100,000- $125,000, plus an annual performance-based bonus target of 15%.
• Comprehensive benefits package, including medical, dental, vision, life insurance, and 401(k) retirement options.
• Paid time off.
• Growth opportunities within a rapidly expanding company.
• A collaborative, high-impact leadership culture where your contributions drive strategy and business outcomes.

Why Window Nation?

Window Nation is committed to helping employees build rewarding careers while being part of a team that values hard work, reliability, and collaboration.

Visa Sponsorship

Window Nation is unable to provide sponsorship for employment visas now or in the future. Candidates must be authorized to work in the United States on a permanent basis without the need for current or future visa sponsorship.

Equal Employment Opportunity

All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law.

Use of AI

Window Nation may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist recruitment but do not replace human judgment. Final hiring decisions are made by humans.