Performance Marketing Manager:in SEA Advertising

About MAINGAU

MAINGAU is an ambitious energy and tech company with a clear focus on technology-driven solutions for the energy world of tomorrow. In addition to electricity and gas sales, we offer a variety of products in the areas of e-mobility, internet, and mobile communications, and operate an online shop.

Responsibilities

• Campaign Integration & Automation: Integrate content and creatives into campaigns and utilize AI tools for efficiency and quality improvement.
• Staying Ahead of the Curve: Conceive and manage measures to increase our visibility in generative AI systems (e.g., ChatGPT, Perplexity) – including monitoring, building, and piloting future advertising formats as a further development of our SEA strategy.
• Strategic Collaboration & Insights: Contribute ideas for SEO and GEO-relevant issues and work closely with the responsible teams.
• Independent planning, implementation, and data-based optimization of SEA campaigns aligned with clear performance goals.

Requirements

• Solid understanding of performance marketing, tracking setups, and KPI logic across the entire conversion funnel.
• Knowledge of SEO and GEO contexts, as well as the interplay of paid and organic channels.

What We Offer

• Sustainable mobility offers such as long-term e-car rental, e-bikes, Deutschlandticket, car electricity, and wallboxes.
• Mobile working, flexible working hours, and 30+ vacation days for optimal work-life balance.
• In-house barista bar, hot beverages, muesli, fruit, and meal allowance.
• Company pension+, kindergarten allowance, and employee energy tariffs.
• Wide range of sports activities through EGYM Wellpass, company sports groups, and corporate benefits.
• Modern office and IT equipment: height-adjustable desks, iPhone, laptop, iPad, curved widescreen monitor, and more.
• Individual development opportunities and team-building events.