Performance Marketing Specialist

About

The Vantage Education Group is the largest private provider of education and training in Switzerland, with over 8,500 students at over 24 locations. The group comprises 13 educational institutions, employs 250 administrative staff, and more than 2,000 instructors.

Performance Marketing Specialist, 100%

We are looking for a Performance Marketing Specialist to join our marketing team at the Zurich Oerlikon location, starting immediately or by agreement.

Do you want to use your performance marketing experience in a corporate environment and help to further develop lead generation through paid advertising for our 12 schools? Then you are in the right place!

Your Tasks:

• You ensure lead generation through our paid measures for our 13 educational institutions, thereby contributing directly to business success.
• Comprehensive support and optimization of centrally managed performance marketing measures:
  • Creation, management, and monitoring of all Paid Search (Google Ads) and Paid Social (Meta) campaigns for the subsidiaries.
  • Monitoring of digital marketing measures, measuring the effectiveness of the resources used (ROI), and ongoing campaign optimization along defined KPIs.
  • Analysis and preparation of conversion, CRM, and marketing data, as well as evaluation of the performance of marketing measures. Also, creation of monthly performance reporting for our subsidiaries.
  • Independent setup, expansion, and optimization of tracking setups with Google Tag Manager, including testing and ensuring a clean data basis.
  • Creative creation of creatives and visual content for our Paid Social campaigns.
  • Assistance in building media plans and budgets, as well as support in implementing centrally managed digital marketing measures.
  • Monitoring of the market, competition, and trends, as well as identification of concrete optimization potentials along our customer journey.

What you bring:

• Completed marketing further education.
• Min. 2 years of practical experience in performance marketing with a focus on Paid Search (Google Ads) and Paid Social (Meta).
• Good knowledge of Google Ads, Meta Ads Manager, Google Analytics, and Google Tag Manager, ideally also Google Data Studio.
• Analytical strength and a strong understanding of KPIs, lead generation, and ROI.
• Experience with budget management, reporting, and data-driven campaign optimization.
• Structured, independent, and responsible way of working.
• Ability to prioritize: managing over 10 accounts requires you to constantly set priorities and question your actions based on business impact.
• Good communication skills with the ability to collaborate effectively with internal teams and present findings and recommendations to stakeholders.
• Hands-on mentality, initiative, and the desire to get involved in a modern, growing environment.
• Openness to new developments in performance marketing and curiosity for the introduction of automated processes.

What we offer you:

• Careful introduction to your new, interesting role.
• Flexible working time model with the possibility of home office.
• Up to 90% contribution to further education and training within the Group.
• Five weeks of vacation and your birthday off.
• Attractive service anniversary gifts.
• Cool employee events.
• SBB Halbtax.

Are you enthusiastic about our offer? Then upload your complete dossier to our job portal today. We look forward to your application and will get back to you!

If you have any questions, please feel free to contact Troller, HR Manager, at [email protected].