Performance Marketing Specialist

Position Overview

The Performance Marketing Specialist will be responsible for leading paid media execution and customer acquisition across Ready®’s digital ecosystem. This role is responsible for driving efficient, scalable growth through paid channels including Google, Meta, retail media networks, and emerging platforms.

This is a hands-on, data-driven role ideal for a marketer who thrives on optimization, testing, and performance analysis across full-funnel paid media campaigns.

Responsibilities

Paid Media Execution & Optimization

• Own day-to-day management of paid media campaigns across Google Ads (Search, Performance Max, YouTube), Meta (Facebook & Instagram), and TikTok (as applicable).
• Continuously optimize campaigns to improve ROAS, reduce CAC, and drive new customer acquisition.
• Own paid media budget allocation across all channels, including Google, Meta, retail media, and emerging platforms.
• Forecast spend and performance to hit CAC, MER, and revenue efficiency targets.
• Actively manage and reallocate budget based on performance, seasonality, and business priorities.

Attribution & Measurement Strategy

• Help define and evolve attribution framework across channels (e.g., platform-reported vs. GA4 vs. blended/MER).
• Align with Ecommerce team on source of truth for performance measurement and reporting.
• Evaluate channel performance beyond last-click attribution, incorporating incrementality and blended efficiency.
• Ensure consistent measurement methodology across all paid and retail media channels.

Retail Media Management

• Manage paid retail media campaigns across platforms such as Amazon Ads (Sponsored Products, DSP), Walmart Connect, Sam’s MAP, Criteo, Instacart, Ibotta, and other retail media networks.
• Align campaign strategy with channel-specific goals (ROAS, NTB, share of voice, etc.).
• Collaborate with ecommerce, sales and category management teams to support product launches and promotions.

Analytics & Reporting

• Own paid media contribution to overall business performance, including blended CAC and MER (media efficiency ratio).
• Provide clear insights on how paid media impacts total ecommerce revenue, not just platform-level ROAS.

Agency & Vendor Coordination

• Serve as primary point of contact for paid media agencies and external platform partners.
• Manage timelines, deliverables, and performance expectations.
• Lead budget planning and allocation in partnership with marketing leadership.

Testing & Growth Initiatives

• Develop and execute structured testing roadmaps (creative, audience, channel, and landing page tests).
• Identify and pilot new acquisition channels and tactics.
• Support influencer and affiliate efforts through paid amplification strategies.

Cross-Functional Collaboration

• Partner with Design and Digital teams to develop and iterate on high-performing ad assets.
• Work closely with Ecommerce/Digital team to align on landing pages, promotions, and conversion goals.
• Collaborate with broader marketing team to ensure consistency across campaigns.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Business, or related field.
• Experience: 2-3 years of experience in paid media, performance marketing, or digital acquisition.
• Strong hands-on experience with Google Ads and Meta Ads Manager.
• Familiarity with retail media platforms (Amazon Ads, Walmart Connect, Instacart, etc.).
• Proven ability to manage and optimize campaigns toward ROAS and CAC goals.
• Experience with GA4 and performance analytics tools.
• Strong analytical and problem-solving skills with attention to detail.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.

About the Company

Ready® is one of the fastest-growing functional snack and beverage companies in North America, experiencing over 520% growth in the past five years. Ready® is a mission-driven brand focused on fueling athletes and achievers at all levels. We were recently named to Bain & Company’s prestigious 2025 Insurgent Brands list, affirming our position as a disruptor in the food and beverage industry. We foster an open, collaborative, and dynamic environment in which everyone can excel. We are aggressive in setting our goals but humble in remembering that nobody completes their journey alone. Our roster of Team Members is united in their efforts, attitudes, and energies toward achieving a common goal of helping people make their best, better.