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mimi

Portugese-speaking Content Writer

Upwork

Remote (Global) Contract Lead 1mo ago

About the role

About

We’re hiring a Portugese-speaking content writer to support on-site content and digital PR assets for an iGaming / sports betting client.

Key Responsibilities

  • Own SEO strategy for the Portugal
  • Keyword research and search intent mapping
  • On-page SEO and technical SEO recommendations
  • AI / LLM visibility audit (e.g. AI Overviews, generative search surfaces)
  • Competitor analysis and opportunity identification
  • Clear, actionable SEO documentation and recommendations
  • Write and optimise on-site content in Portugese
  • Create digital PR-style assets (e.g. statistics pages, data-led content)
  • Refresh and improve existing content for SEO and AI visibility
  • Create and follow SEO briefs and brand tone of voice
  • Ensure accuracy, compliance, and localisation for Portugal

Requirements

  • Native or fluent Portugese (Portugal)
  • Proven SEO experience in competitive markets
  • Strong SEO content writing experience
  • Experience writing for iGaming / sports betting preferred
  • Comfortable working with AI/LLM-driven search concepts
  • Comfortable working with data, stats, and structured content
  • Detail-oriented and reliable delivery
  • Able to work independently and deliver to deadlines

Skills

AILLMSEO

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