PPC Campaign Manager

Role Overview

A PPC Campaign Manager develops, executes, and optimises paid advertising campaigns across platforms like Google Ads and Meta to maximise ROI, drive traffic, and increase conversions. They analyse campaign KPIs, manage budgets, perform keyword research, and craft ad copy to meet business growth targets.

Key Responsibilities

• Set up and manage search, display, and social media campaigns on Google Ads, Bing Ads, LinkedIn Ads, and social channels.
• Monitor KPIs (CTR, CPC, conversion rate, ROI) and adjust bids and audiences to improve campaign efficiency.
• Strong ability to manipulate data in platforms like Google Analytics (GA4).
• Allocate budgets strategically to ensure high ROI and prevent overspending.
• Conduct keyword research and create compelling, tailored ad copy.
• Launch landing page tests and ad creatives to enhance performance.

Key Requirements

• 3-4 years of experience in digital marketing, PPC, or media buying.
• Deep understanding of Google Ads, Microsoft Ads, and paid social platforms.
• Analytical mindset with exceptional attention to detail.
• Comfortable managing multiple priorities in a fast-paced environment.