Praktikant (m/w/d) Digital Marketing

About

• A good idea was the origin, a successful concept is the result. Quality at a good price for as many people as possible drives us – worldwide, we are Lidl.
• This is the professional home for diverse talents. Whether in purchasing, logistics, sales, or IT; as an impulse giver, designer or service provider for the countries.
• We look for doers, starters, enablers and offer exciting tasks and projects in a dynamic and international environment. At Lidl everyone finds their personal challenge.

Responsibilities

• Support the further development of our digital marketing strategy for up to 6 months.
• Get to know both the strategic and operational side of digital marketing.
• Active participation and partial project leadership in target‑group analysis, research, optimization & reporting.
• Support the management of the Lidl customer data platform in the area of Marketing Technology.
• Contribute to the development of international MarTech and AdTech guidelines for all 32 Lidl countries.
• Accompany projects for digitizing the flyer (digital flyer & messenger marketing).
• International communication and support for all 32 Lidl countries.

Requirements

• Studies in economics, social sciences or humanities with a focus on marketing / digital marketing.
• First practical experience in a corporate or agency context desirable.
• Analytical skills and affinity for IT topics and retail.
• Creative thinking and enjoyment of working with digital media.
• Please attach your current transcript of records to your application.

Benefits

• Lidl values that your time with us is worthwhile.
• Paid internship: €1,000 per month (mandatory) or statutory minimum wage for voluntary internships.
• Gain valuable practical insights in your field and learn daily business challenges.
• Dedicated contact person during onboarding and continuous access to expert knowledge.
• Collaborative environment and professional development opportunities.
• Opportunity to build an initial career network.