Engagement Lead

About Umbrella

Umbrella Incorporated partners with enterprises to navigate complexity, accelerate growth, and drive measurable impact.With expertise across digital commerce, IT infrastructure, market insights, finance, and AI, we deliver integrated, end-to-end solutions through a collaborative, outcome-driven approach.

About Tidal Commerce Inc.

Tidal is an outcome-focused, specialized eCommerce consulting and engineering boutique for B2C & B2B businesses, offering comprehensive solutions from ideation to implementation and management.

• Recognized as a Shopify Plus partner.
• Expertise in headless and composable technologies.
• Diverse B2C and B2B planning and implementation experience and a deep understanding of both markets.
• Integrated onshore and offshore teams in six countries, offering support for round-the-clock productivity.
• Member of Umbrella-Incorporated, a business consulting firm, Tidal provides holistic end-to-end digital transformation solutions with cross-functional expertise in strategy, finance, operations, marketing and technology.

Role Overview

This is a client-facing engagement role that requires a balance of solution architecture knowledge, pre-sales leadership, and commercial acumen. The Engagement Lead will work closely with clients, delivery teams, and sales leadership to design solutions, manage pursuits, and guide opportunities from discovery through proposal and handover to delivery.This role requires regular client interaction and is suited for professionals who can operate at an architect-level technical depth while leading engagement and sales processes.

Key Outcomes:

Client Engagement & Discovery

• Lead or significantly contribute to a number of responses identified for major client opportunities annually
• Facilitate discovery workshops to understand business goals, technical requirements, and operational constraints
• Translate business requirements into scalable technical solution approaches
• Develop clear solution narratives and architecture recommendations aligned with delivery capabilities
• Create proof-of-concept demos or prototypes to validate proposed solutions

Solution Development & Technical Leadership

• Design high-level solution architectures for commerce and integration ecosystems
• Define system integration strategies across enterprise platforms
• Provide technical guidance during pursuit and proposal phases
• Evaluate feasibility, risks, and dependencies in proposed solutions
• Ensure alignment between business requirements and technical implementation strategy

Relationship & Opportunity Management

• Build and maintain relationships with client stakeholders, including executives and technical leaders
• Collaborate with Business Development teams to identify and qualify new opportunities
• Participate actively in end-to-end sales cycles from qualification through proposal submission
• Represent the organization as a trusted advisor in client engagements
• Contribute to pipeline growth and pursuit success

Commercial & Proposal Leadership

• Lead the development and execution of opportunity pursuit strategies
• Support pricing strategy discussions and commercial negotiations
• Contribute to proposal quality, responsiveness, and win rates
• Ensure solution designs align with delivery feasibility and margin targets
• Coordinate internal teams across technical, delivery, and commercial functions

Experience Requirements:

• 10+ years of total professional experience with at least 3 - 4+ years of pre-sales or solution engineering experience
• Experience operating at Solution Architect / Pre-Engagement Engineer level
• Delivered at least two production implementations in enterprise environments
• Strong background in B2B and B2C commerce implementations
• Experience working in consulting, digital commerce, or enterprise technology environments
• Comfortable operating in client-facing and sales-driven roles

Technical Skill Set Requirements:

Must Have:

• Strong experience with modern commerce platforms (e.g., Shopify, commercetools) across B2B and B2C, including enterprise implementations
• Proven integration experience with ERP systems (mandatory) and at least one cloud platform (Microsoft Azure, Google Cloud Platform, or Amazon Web Services)
• Experience with event-driven or message-based architectures (e.g., Apache Kafka, Confluent)
• Familiarity with promotions and pricing workflows in commerce environments

Good to Have:

• CRM integration experience, preferably Salesforce Sales Cloud
• Exposure to Salesforce Order Management System and Salesforce Service Cloud
• Familiarity with marketplace platforms, PIM, OMS, integration automation, and promotion engines
• Hands-on experience with AI coding tools (e.g., GitHub Copilot, Claude)
• Understanding of agentic systems, composable commerce, and API-first architectures

Core Values Alignment:

The ideal candidate should embody Umbrella - Tidal’s core values, including:

✅ Curious – Invest in inquiry to craft customer-centric experiences. ✅ Agile – Respond swiftly by anticipating change and leading it. ✅ Reliable – Consistently deliver outcomes. ✅ Effective – Plan, design, and build with the outcome in mind.

What We Offer

• Competitive compensation package (Base salary ranging from $120,000 to $180,000 CAD, complemented by a performance bonus tied to closed deals — total compensation scales with your results)
• Opportunity to work with a talented and passionate team
• Continuous learning and professional development opportunities
• Collaborative and innovative work environment
• Flexible work arrangements

Tidal Commerce is committed to creating and maintaining a workplace that is free from harassment and discrimination under the Ontario Human Rights Code. The Company’s policy is not to discriminate against any applicant or employee on the basis of a prohibited ground enumerated by the Ontario Human Rights Code. Tidal welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Please advise Human Resources if you require accommodation. Further, it is Tidal's policy to comply with all applicable provincial and federal laws regarding background and criminal record checks in making hiring decisions.

Benefits:

• Dental care
• Flexible schedule
• Paid time off

Application question(s):

• How many years of experience do you have in pre-sales?
• Do you have experience with modern commerce platforms from a solution architecting angle?

Work Location:

Remote