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Product Analyst (A/B Testing | Digital Optimization)

Indsafri

South Africa · On-site Contract 1w ago

About the role

We are seeking a data-driven A/B Testing Specialist for a 7 months contract to drive digital optimisation across web and mobile platforms. You will be responsible for designing, executing, and analyzing experiments that improve customer experience, conversion rates, and overall product performance within a fast-paced, data-centric environment.

Key Responsibilities • Design and execute A/B and multivariate tests across digital channels • Analyze experiment results and provide actionable insights and recommendations • Collaborate with product, UX/UI, marketing, and engineering teams • Define hypotheses based on customer behaviour, analytics, and business goals • Ensure statistical validity and accuracy of experiments • Monitor and report on conversion rates, engagement, and performance metrics • Implement and manage testing tools and experimentation platforms

Required Skills & Experience • Proven experience in A/B testing, experimentation, or conversion rate optimization (CRO) • Strong analytical skills with experience in data analysis and interpretation • Experience with tools such as Google Optimize, Optimizely, Adobe Target, or similar • Solid understanding of statistics (hypothesis testing, significance, confidence intervals) • Experience with web analytics tools (Google Analytics, Adobe Analytics, etc.) • Ability to translate data into business insights and recommendations

Advantageous Skills • Experience in SQL, Python, or R for data analysis • Exposure to digital product environments (web/mobile apps) • Understanding of customer journey mapping and UX principles • Experience working in Agile environments

Preferred Industry Experience • Banking, financial services, or digital platforms • Exposure to payments or transactional customer journeys

Qualifications • Degree in Statistics, Mathematics, Data Science, Economics, IT, or related field

Application Notice

Should you not receive any feedback within three (3) weeks of submitting your application, please consider your application unsuccessful.

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