Product Launches
Sapiens
About the role
Title
Manager, Product Launches & Sales Enablement, North America
Location
Remote
About
We’re looking for a strategic and execution-driven marketing leader to own go-to-market (GTM) execution for all new product and solution launches across North America, while also leading marketing efforts for emerging non‑insurance verticals.
In this role, you’ll act as the bridge between Global Product Marketing and the North America field organization, translating global positioning into market‑ready launch programs that generate pipeline, accelerate deals, and strengthen our position as a leading InsurTech platform. You’ll own the full launch lifecycle, from strategy through post‑launch analysis, while ensuring Sales is fully enabled to win.
What You’ll Do
- GTM Launch Planning & Execution: Own end‑to‑end GTM plans for all North America product, solution, and major feature launches—from pre‑launch strategy through 90‑day post‑launch review; define launch tiering and build repeatable playbooks.
- Sales Enablement & Readiness: Lead North America sales readiness, partnering with Sales Enablement and Product Marketing to deliver battle cards, pitch decks, objection handling, competitive positioning, and demo narratives; establish readiness scorecards.
- Launch Campaigns & Content: Design integrated launch campaigns in partnership with Integrated Campaigns; develop key launch assets (press releases, emails, landing pages, webinars/events); localize global content for North America audiences.
- Customer & Partner Communications: Own customer‑facing launch communications; partner with Customer Success and Account Management to identify early adopters and references; develop partner‑facing materials.
- Post‑Launch Measurement: Own launch performance tracking; lead 30/60/90‑day retrospectives and share insights with Global Product Marketing to inform future roadmap and launches.
- Non‑Insurance Vertical Ownership: Lead GTM execution for emerging verticals, including Mortgage Banking for Decisioning solutions.
What You Bring
- Strong GTM mindset – you design structured, en
Requirements
- Strong GTM mindset – you design structured, en
Responsibilities
- Own end-to-end GTM plans for all North America product, solution, and major feature launches—from pre-launch strategy through 90-day post-launch review; define launch tiering and build repeatable playbooks
- Lead North America sales readiness, partnering with Sales Enablement and Product Marketing to deliver battle cards, pitch decks, objection handling, competitive positioning, and demo narratives; establish readiness scorecards
- Design integrated launch campaigns in partnership with Integrated Campaigns; develop key launch assets (press releases, emails, landing pages, webinars/events); localize global content for North America audiences
- Own customer-facing launch communications; partner with Customer Success and Account Management to identify early adopters and references; develop partner-facing materials
- Own launch performance tracking; lead 30/60/90-day retrospectives and share insights with Global Product Marketing to inform future roadmap and launches
- Lead GTM execution for emerging verticals, including Mortgage Banking for Decisioning solutions
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