Product Manager

Job Overview

We are seeking a dedicated Product Manager to drive end-to-end product lifecycle management and support regional business growth. This role is responsible for product planning, promotion, technical collaboration, and cross-functional coordination to deliver localized product solutions and maximize market performance.

Key Responsibilities

Product Life cycle Management

• Oversee the full product life cycle, including the NPI launch process, EOL (End of Life) planning, product enhancement feedback , and quality issue handling for recurring faults or software bugs.

Product strategy & planning and knowledge Management

• Develop product promotion and market strategies jointly with sales, marketing, and HQ teams.
• Manage the regional product road map, and define and communicate launch plans.
• Manage product documents and software resources on internal SharePoint and partner portals, ensuring timely updates and proper version control.
• Conduct product introductions and demonstrations for partners and customers, and deliver internal product training for the team.

Product Requirements & Competitive Analysis

• Lead requirements scoping and management, and collect and feed back new requirements.
• Conduct competitive analysis and report market intelligence collected .

Marketing & Event Support

• Support marketing activities, including website product related content creation, campaign materials, blogs, and product launch events.
• Participate in industry exhibitions, and support on-site design, setup, and event execution.
• Organize product conferences and roadshows, and provide resources and presentations focused on new launches and the product road map.

Partner & Commercial Management

• Manage integrators, distributors, and end users, and maintain the price book.
• Issue internal and external product notifications in a timely manner.

Job Requirements

• Bachelor’s degree or above in Marketing, Business Administration, Engineering, or related fields.
• Proven experience in product life cycle management, product marketing, or B2B product management.
• Familiarity with the NPI process, EOL management, and cross-regional product coordination.
• Strong market insight, competitive analysis skills, and business acumen.
• Excellent communication, presentation, and cross-team collaboration skills.
• Proficiency with office tools, SharePoint, and other document management systems.
• Ability to coordinate with HQ, sales, marketing, and technical teams to drive product initiatives.
• Willingness to travel for exhibitions, conferences, and customer events.
• Can accept 5 days of onsite work.

Bonus Skills

• Experience in relevant technical product industries is preferred.
• Familiarity with the B2B partner ecosystem.
• Strong written and spoken English for cross-regional communication.