Product Manager

Summary

Develops products by identifying potential products; conducting market research; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction; developing marketing strategies.

Project Details

• Determine customers' needs and desires by specifying the research needed to obtain market information
• Recommend the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes
• Assess market competition by comparing the company's product to competitors' products
• Provide source data for product line communications by defining product marketing communication objectives
• Obtain product market share by working with sales director to develop product sales strategies
• Assess product market data by calling on customers with field salespeople and evaluating sales call results
• Provide information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests
• Facilitate inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules
• Bring new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing
• Introduce and market new products by developing time-integrated plans with sales, advertising, and production
• Determine product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders
• Complete operational requirements by scheduling and assigning employees; following up on work results
• Maintain product management staff by recruiting, selecting, orienting, and training employees
• Maintain product management staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results
• Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies
• Contribute to team effort by accomplishing related results as needed

Job Experience

• Product Management
• People Management
• Understanding the Customer
• Product Development
• Requirements Analysis
• Pricing
• Planning
• Competitive Analysis
• Sales Planning
• Inventory Control
• Financial Planning and Strategy

Language Required

English