Product Manager, Growth & CRO

We are looking for a hands-on Product Manager with strong product owner responsibilities to own the ongoing improvement of our website experience and adjacent AI-mediated discovery and conversion journeys. The role is focused on increasing qualified demand, enquiries, conversion, micro-conversions, and the overall commercial effectiveness of our digital experience.

Key Tasks & Responsibilities • Own and continuously improve website conversion, growth, and lead-generation journeys across landing pages, forms, search, discovery, and enquiry flows • Identify, prioritize, and deliver CRO and UX improvements based on analytics, user behavior, commercial impact, and technical feasibility • Define, track, and optimize conversion and micro-conversion metrics through dashboards, funnel analysis, and experimentation • Plan and evaluate A/B tests and product experiments with clear hypotheses, success metrics, and post-launch learnings • Work closely with marketing, SEO, content, design, and development teams to improve qualified demand and conversion performance • Guide growth-focused UX and design improvements, including page structure, mobile UX, calls to action, trust signals, and customer journeys • Help shape AI-driven discovery and conversion experiences across conversational search, AI assistants, and emerging GenAI interfaces • Create clear, structured, AI-friendly product documentation, requirements, acceptance criteria, and development handovers for a remote-first team

Your profile • Several years of experience in ecommerce product management, growth product, CRO, UX optimization, or digital product roles • Strong hands-on experience improving conversion, lead generation, revenue performance, or commercial website effectiveness • Good understanding of ecommerce customer journeys, landing pages, search/discovery flows, forms, and mobile UX best practices • Comfortable working with analytics, funnel data, experimentation, and user behavior insights to prioritize improvements • Able to write clear, structured product requirements and collaborate effectively with designers and developers • Highly comfortable using AI tools to improve product discovery, documentation, evaluation, and delivery workflows • Strong written communication and async collaboration skills within remote or distributed teams • Hands-on, detail-oriented, execution-focused, and motivated by delivering measurable improvements rather than purely strategic work

Our offer • A hands-on product role with direct ownership of growth, CRO, and digital customer experience improvements • The opportunity to shape how AI and GenAI interfaces influence ecommerce discovery and conversion journeys • Close collaboration with an experienced remote-first technology and product team across Europe • High levels of autonomy, ownership, and the ability to ship measurable improvements quickly • A modern, AI-first working environment where experimentation and practical innovation are encouraged • Flexible remote working with a collaborative and outcome-focused culture • Exposure to ecommerce, UX optimization, AI-assisted product delivery, and emerging customer interaction models • A role with clear commercial impact where your work directly influences growth, conversion, and customer experience outcomes