Product Manager for Home Environment

About HoMedics

HoMedics is a privately‑owned multinational company headquartered in Commerce Township, Michigan. Over the past 35 years, HoMedics has grown into a world leader in developing, marketing and distributing personal care, wellness and consumer electronics products. The company’s products are sold under the HoMedics brand name, as well as other recognizable brands, including HMDX, Jam, Obusforme, Salter, Ellia, and House of Marley.

HoMedics’ success is attributable to innovation, speed to market, and depth/breadth of distribution. Growth has been both organic and through acquisitions. HoMedics’ extensive line of personal wellness products strives to promote overall well‑being and create a healthy home environment that helps relax the body, renew the spirit, de‑stress and simplify life. The product portfolio includes back, neck, foot and handheld massagers, sound spas, footbaths, essential oils and diffusers, humidifiers, air purifiers, blood pressure monitors, and more. The HoMedics brand is synonymous with innovation, especially in the massage category where the brand enjoys dominant market share.

Products are sold in more than 60 countries throughout North and South America, Central America, the Asia‑Pacific region, Europe, Middle East and Africa, with North America representing 65 % of the company’s revenues. They are sold in brick‑and‑mortar and online retail across all channels of distribution including mass, specialty, department store, club and drug, as well as independent distributors. As a private, family‑owned organization, culture is a very important part of the experience at HoMedics. The operating style is fast‑paced, innovative, and commercially driven. Adequate structure, nimbleness, and speed to market are key attributes of the company’s culture and critical reasons behind continued successes.

Role Overview

The Product Manager for Home Environment combines market research, consumer testing, innovative thinking, and analytics to develop and manage the next generation of best‑selling consumer products.

Essential Functions and Other Duties

• Manage the market dynamics, consumer testing and product development process from ideation/concept through successful launch by working closely with industrial and graphic designers, engineering, sales, finance, operations, external manufacturing, and other product development team members.
• Seek out and apply knowledge of new trends and innovation to identify not only new products but also opportunities within packaging, merchandising and other marketing communication vehicles.
• Along with the Category Director and Sr. PM, develop product strategies and roadmaps; specifically, identify the function, feature set and desired look of a product with a focus on products that stand out in the marketplace and resonate with the customer.
• Identify and develop consumer & product messaging, consumer personas, market positioning, sales and consumer‑facing collateral in collaboration with Product & Marketing peers.
• Channel management: develop and manage products and programs across multiple trade channels.
• Develop and maintain competitive studies of relevant products and categories, as well as analytical capabilities utilizing syndicated market performance data such as retail POS, NPD, Nielsen, etc.
• Monitor category performance to ensure sales volume and profit goals are met.
• Work hand in hand with the sales organization to prepare and deliver presentations to key customers as the product matter expert.
• Daily communication with internal China team and partner factories in Asia.
• Prepare and participate with Product & PMO peers in the GTM strategy and execution for product business cases, launch plans and execution.